Gracenote FAST 计划帮助内容所有者和提供商加快 FAST 频道的市场推广速度
New York, NY – April 3, 2024 – Gracenote, the content data business unit of Nielsen, has expanded its FAST Program to the U.S. helping content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. Now, U.S.-based content owners can distribute their TV programs and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetizable.
In response to rising costs for entertainment, consumers around the world are using ad-supported video services in massive numbers to complement or replace premium subscription video on-demand (SVOD) offerings. The U.S. market is ahead of this adoption curve, particularly in relation to FAST. According to eMarketer, nearly one-third of the U.S. population or 114.5 million viewers are expected to watch FAST channels by 2027.
First introduced in Europe in late 2023, the Gracenote FAST Program helps U.S.-based content owners navigate the process of launching and distributing their FAST channels with the enriched metadata attributes that are critical in driving viewer discoverability. The program leverages Gracenote’s existing distribution network which comprises leading streaming platforms, facilitating seamless onboarding and immediate content availability for participants.
"Gracenote 首席营收官 Tim Cutting 表示："FAST 生态系统中进入市场的复杂性会延缓推出频道和将内容呈现给渴望娱乐的观众的进程。"通过为美国的内容所有者扫清障碍，Gracenote FAST 计划促进了更广泛的内容分发、更好的内容发现和更深入的观众参与。最终，这将帮助参与者最大限度地利用其宝贵的内容资产实现广告货币化，并为自己现在和未来的成功奠定基础"。
虽然流媒体平台对数据的要求各不相同，但 Gracenote 可确保相关元数据和资产可供 Gracenote 平台分发网络用于 FAST 频道部署。一旦内容所有者提交了节目和节目表，Gracenote 将直接向流媒体平台分发丰富的、规范化的节目数据和 EPG 数据。符合条件的 Gracenote FAST 计划参与者将从以下方面获益：
- Ingestible schedules: Standardized date and time formats for each program airing ensure linear schedule accuracy and aid tune-in
- 增强商品销售资产：丰富的节目简介和视觉图像，无论在哪个平台上，都能增强节目的表现力，吸引观众的眼球
- 扩大元数据覆盖范围：标准化的流派分类和利用 Gracenote 分类法的更高级数据标签，使您的内容在当前和未来的发现体验中都能被找到
通过利用 Gracenote 的 FAST 元数据管理和分发服务，内容所有者可以让全球主要流媒体平台上的观众轻松访问他们的节目和 FAST 频道。Gracenote 长期以来一直为线性广播电视提供重要的内容导航、搜索和发现功能，这使其有资格推动下一代流媒体体验。因此，节目参与者可以放心，他们的 FAST 频道将随着有效竞争、吸引观众和推动广告货币化所需的额外数据集而发展。
For more information on the Gracenote FAST Program and related metadata services, visit https://beta.nielsen.com/insights/2024/metadata-matters-powering-future-fast-channel-success/.
Gracenote 是尼尔森的内容数据业务部门，为全球领先的创作者、发行商和平台提供娱乐元数据、内容 ID 和相关产品。Gracenote 技术可实现先进的内容导航和发现功能，帮助个人轻松连接到他们喜爱的电视节目、电影、音乐和体育节目，同时提供强大的内容分析功能，使复杂的业务决策变得更加简单。
