Gracenote Program Availability Data helps viewers find and watch the streaming TV, movies and live sports content they want across all services
NEW YORK – March 13, 2024 – Gracenote, a Nielsen company, is helping TV providers optimize their user experiences by providing the most accurate, up-to-date and comprehensive datasets covering subscription video on-demand (SVOD) and linear (FAST) content availability. The Gracenote solutions pair TV, movie and sports programming availability data with normalized program metadata to ensure that streaming aggregators, digital platforms and MVPDs offer content-first user experiences that facilitate universal search, discovery and tune-in capabilities to drive maximum audience engagement.
According to Nielsen’s State of Play report, 20% of consumers say they abandon a viewing session when they can’t find something compelling to watch. With content frequently moving between providers, a blockbuster movie that is available on a VOD platform one day could be gone the next. Different streaming services may feature different seasons or individual episodes of a popular TV show hampering seamless viewing experiences. Accelerating fragmentation among live sports rights makes finding a single game difficult and following a team throughout a full season nearly impossible.
流媒体时代为消费者带来了极具吸引力的内容和按需访问，但同时也给观众带来了无法找到所需内容的挫败感。为了解决碎片化的观看体验问题，Gracenote 在其可用性解决方案中推出了三个主要产品，帮助视频提供商将引人注目的内容放在首位，并解决常见的 "在何处、何时、如何观看 "以及 "带我去观看 "的使用案例。
这些产品共同帮助客户解决消费者的痛点，提供更好的用户体验，并推动更好的货币化：
- 流媒体体育目录 – Highly accurate availability data, viewing options and deep links plus normalized metadata for live sports events helping CTV and digital customers point fans to games no matter what streaming service they’re on
- 流媒体视频目录 – The industry’s most comprehensive and up-to-date TV program and movie availability data, viewing options, deep links and normalized metadata helping connect viewers to the entertainment content they want across various services
- FAST / Streaming Channels – High-quality normalized metadata for nearly 2,000 linear channels worldwide helping digital platforms launch FAST offerings more quickly and easily than ever
“As the entertainment ecosystem continues to evolve, a massive opportunity exists to drive the next iteration of streaming,” said Trent Wheeler, Chief Product Officer at Gracenote. “For it to reach its full potential as a channel, streaming needs to deliver better user experiences enabled by search and discovery of all content – TV, movies and live sports – wherever it’s available. With our unmatched availability and program metadata, Gracenote is uniquely positioned to help customers drive success in streaming now and into the future.”
自 1965 年以来，Gracenote 一直致力于为全球最大、最具创新性的电视供应商提供用户体验。该公司业界领先的节目元数据、图像和 ID 产品一直是线性 EPG 不可或缺的组成部分，现在正推动下一代流媒体服务用户界面和 CTV 主页屏幕的发展，将观众与他们最感兴趣的内容无缝连接起来。随着娱乐行业的不断发展，Gracenote 也在逐步转变其产品，以确保客户能够有效地利用节目，最大限度地提高参与度和盈利能力。
Gracenote 是尼尔森的内容解决方案业务部门，为全球领先的创作者、发行商和平台提供娱乐元数据、内容 ID 和相关产品。Gracenote 技术可实现先进的内容导航和发现功能，帮助个人轻松连接到他们喜爱的电视节目、电影、音乐和体育节目，同时提供强大的内容分析功能，使复杂的业务决策变得更加简单。
