FOX 从世界大赛、NFL 和大选报道中获益
Netflix 在保罗对阵泰森的比赛中赢得年轻人的支持
2024 年 11 月的间隔日期包括 10/28/2024 至 11/24/2024。尼尔森的报告遵循广播日历，测量周为周一至周日。
NEW YORK - December 17, 2024 – In a month that included widespread coverage of the presidential election and a dynamic slate of sporting events, multiplatform media distributors continued to benefit most from their ability to engage with audiences everywhere. FOX set a new company-best share of TV for a second consecutive month in Nielsen’s Media Distributor Gauge, reaching 8.6% of TV watch time in November. FOX was boosted by a 20% viewing increase to FOX News Channel, and an 8% increase to its broadcast affiliates on the strength of the final three World Series games and NFL and college football.
迪斯尼连续第三个月蝉联媒体分销商排行榜榜首，11 月份以 11.1% 的电视收视率领跑所有媒体公司。此外，迪斯尼的流媒体业务占本月总份额的 43%。YouTube 的份额有所上升，以 10.8% 的电视收视率创造了新的平台最佳纪录，落后迪斯尼 0.3 个份额点。
Netflix added 0.2 share points from last month to secure 7.7% of TV viewing. As mentioned in Nielsen’s November report of The Gauge™, Netflix’s share of TV peaked at 8.5% during the third week of the interval, coinciding with the live-streamed Jake Paul vs. Mike Tyson fight on November 15. During prime time on fight night, Netflix accounted for 34% of all 18-49 year-old male TV viewing, That is about half of what the Super Bowl achieves from this demographic, and twice what a regular season NFL game draws.
由于测量时间段于 11 月 24 日结束，本月报告不包括感恩节那一周。不过，观众似乎很早就开始了 Hallmark 的节日电影马拉松，因为它的各频道收视率上升了 24%，是本月所有发行商中上升幅度最大的，占整个电视收视时间的 1.4%。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
劳伦-帕布斯特
lauren.pabst@nielsen.com
