Coles 360 与尼尔森合作开发了一款定制规划工具，为品牌的全渠道媒体规划提供支持。
Nielsen is a global leader in audience measurement, data and analytics. Through the partnership, Coles 360 will have access to two planning tools, Commspoint Journey & Commspoint Influence.
新工具将帮助优化媒体计划，计算净到达率和受众影响力。这些工具将协助 Coles 360 活动的战略媒体规划，在类别层面上提供消费者购买过程的洞察力，确定营销活动目标，并帮助对不同的媒体渠道进行排序，以满足活动需求。
为进一步增强新功能，尼尔森将开展定制调查，以建立独特的 Coles 360 媒体渠道和资产，使规划工具能够满足 Coles 360 和 Coles 360 开展的供应商活动的具体需求。
尼尔森太平洋区总裁莫妮卡-佩里（Monique Perry）说："这一突破性合作彰显了尼尔森利用数据驱动的洞察力推动更有效、更有影响力的营销活动的承诺。通过整合尼尔森Commspoint Journey和尼尔森Commspoint Influence，我们将为Coles 360增添新的动力，为品牌和广告主提供前所未有的精准度和策略优化。我很高兴能与 Coles 360 在这一开创性举措上合作，我们将共同塑造澳大利亚零售媒体的未来。
这将是尼尔森策划工具在澳大利亚零售媒体环境中的首次应用。这一合作关系表明，Coles 360 将坚定不移地打造一个以受众为主导、以洞察力为导向的媒体网络。
Coles 360 Head of Strategy & Planning, Sam Hegg said since launching two years ago, Coles 360 has worked to quantify the full view of media reach all channels deliver against audiences.
"Sam 说："为了满足并超越市场预期，我们希望找到一个合作伙伴，不仅能提供具有强大洞察力和方法论的规划工具，还能定制涵盖我们所有定制的和目前尚未测量的媒体渠道的产品。
“As a retail media network, Coles 360 has access to insights to fully understand the ‘who’ and the ‘what’ behind customer behaviour. The power of this partnership with Nielsen is unlocking access to the understanding ‘why’.”
“The application of Nielsen’s planning tools to a sophisticated retail media network like ours is a game changer. It allows us to better understand the why behind behaviour to better deliver strategically for our suppliers.” said Bethanie Blanchard, Strategy & Planning Lead, Coles 360.
"它使我们能够在一个地方制定计划，不仅包括我们的资产，还包括更广泛的媒体环境。这与我们新的测量套件 Coles 360Impact 的洞察力相结合，将释放出为我们的供应商合作伙伴制定最有效计划的能力。
关于尼尔森
Nielsen helps to shape the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
了解更多信息，请访问 www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
