Multi-year deal includes Local TV ratings for all six markets and includes Nielsen’s Ad Intel
Nielsen’s big data + panel solution will power Local TV measurement in 2025
NEW YORK – November 18, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has announced an expanded multi-year agreement for Local TV measurement with American Spirit Media, based in Charlotte, North Carolina. American Spirit has chosen Nielsen as its exclusive measurement partner for Local TV measurement in the six markets where it operates major network affiliated stations (Jackson, MS, Wichita Falls & Lawton, Lake Charles, LA, Wilmington, NC, Toledo and Columbus, GA). This new agreement also includes an expanded set of Nielsen Local TV solutions including Ad Intel, Nielsen’s comprehensive source of competitive Local media advertising intelligence..
通过尼尔森的测量，美国精神公司将对其各平台的受众拥有最全面的了解，从而更好地为广告商服务，并做出重要的节目决策。尼尔森 "受众第一 "的方法利用了尼尔森大数据提供商对传统空中电视家庭以及成千上万的有线电视和卫星电视家庭的直接测量。这些独特的资产以一流的数据科学为后盾，为美国精神等广播公司及其广告客户提供最全面、最具代表性和最准确的本地电视观众信息。
“American Spirit Media is pleased to use Nielsen’s industry-trusted Local TV ratings and ad intelligence to power our content and advertising strategies across all of our markets,” said Tom Henson, President, and CEO at American Spirit Media. “In an increasingly fragmented environment, having the right measurement partner is essential in order to make meaningful decisions and optimize successful strategies for our stations and our advertisers in the years to come.”
"尼尔森本地电视业务董事总经理保罗-勒福特（Paul LeFort）表示："我们很高兴能扩大与美国精神公司的合作关系，并为他们提供所需的重要本地电视洞察力，以推动其业务覆盖范围内的受众和收入机会。尼尔森本地电视业务董事总经理保罗-勒福特（Paul LeFort）说："我们对像美国精神这样强大的本地媒体运营商的承诺是尼尔森认真对待的一项责任。尼尔森的核心任务仍然是进行创新和投资，以衡量充满活力的本地电视市场。有了像美国精神这样的合作伙伴，我们对本地电视的未来充满信心"。
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。尼尔森在全球超过 55 个国家开展业务。欲了解更多信息，请访问 www.nielsen.com，并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
媒体联系方式：
Sarah Muratore (sarah.muratore@nielsen.com)
