多年续约包括对所有网络和联合业务的测量，并可访问尼尔森开创性的大数据
NEW YORK – October 4, 2024 – 全球受众测量、数据和分析领域的领导者尼尔森与艾伦媒体集团（AMG）宣布达成一项多年期协议，对艾伦旗下有线电视和数字资产的网络和联合业务进行受众测量。该协议还包括使用尼尔森的全国受访者水平数据 (NRLD)，该数据通过大数据和面板输入组成了最精细的受众测量数据。
With Nielsen measurement, AMG will have a comprehensive view of their audiences across their networks and platforms, allowing them to show the value of their programming and help advertisers and agencies reach the audiences that matter most. Nielsen is also on the leading edge of Big Data measurement, partnering with companies like Charter, Comcast, DirecTV, Dish Network, Roku and Vizio, providing access to granular data from 45 million households (and 75 million devices) in the U.S. alone.
"尼尔森首席执行官卡蒂克-拉奥（Karthik Rao）表示："我们很高兴能与艾伦媒体集团合作，我们也很高兴他们认可我们每天为支持所有尊贵客户而不断发展和改进测量方法所做的工作。"尼尔森是受众测量领域的领导者，我们在线性电视和流媒体领域的收视率和数据是业界值得信赖的真相来源。我们期待与AMG继续合作，为他们提供业务增长所需的洞察力。
除了为市场带来大数据和面板测量之外，最近还为广告商推出了具有先进受众和结果功能的Nielsen ONE 广告，同时扩大了户外测量。
"艾伦传媒集团创始人/董事长/首席执行官拜伦-艾伦（Byron Allen）表示："艾伦传媒集团与尼尔森的合作已经超过 30 年，此次交易是双方长期合作关系的延续。艾伦传媒集团创始人/董事长/首席执行官拜伦-艾伦（Byron Allen）表示："我们一直致力于为客户提供数据，以显示我们的网络和联合节目的价值。艾伦传媒集团将坚定不移地实现我们的目标，为客户提供更多的工具和先进的测量手段，以显示我们内容的影响力和覆盖面。
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).\
关于艾伦传媒集团
Chairman and CEO Byron Allen founded Allen Media Group in 1993. Headquartered in Los Angeles, it has offices in New York, Chicago, Atlanta, and Charleston, SC. Allen Media Group owns/operates 27 ABC-NBC-CBS-FOX network affiliate broadcast television stations in 21 U.S. markets and twelve 24-hour HD television networks serving nearly 300 million subscribers: THE WEATHER CHANNEL, THE WEATHER CHANNEL EN ESPAÑOL, PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, JUSTICECENTRAL.TV, THEGRIO, HBCU GO, and PATTRN. Allen Media Group also owns the streaming platforms HBCU GO, SPORTS.TV, THEGRIO, THE WEATHER CHANNEL/THE WEATHER CHANNEL EN ESPAÑOL STREAMING APP, and LOCAL NOW–the free-streaming AVOD service powered by THE WEATHER CHANNEL and content partners, which delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle information. Allen Media Group also produces, distributes, and sells advertising for 73 television programs, making it one of the largest independent producers/distributors of first-run syndicated television programming for broadcast television stations. With a library of over 5,000 hours of owned content across multiple genres, Allen Media Group provides video content to broadcast television stations, cable television networks, mobile devices, and multimedia digital. Our mission is to provide excellent content to our viewers, global platforms, and Fortune 500 advertising partners. For more information, visit: www.allenmedia.tv.
