Do films with certain characteristics tend to get nominated for Best Picture at the Academy Awards? Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.
Among other characteristics, the taxonomy of Gracenote Video Descriptors cover 294 different Video Moods organized hierarchically from broad, high-level concepts (Level 1) to more granular, specific concepts (Level 4). For example, under the broad L1 mood descriptor of “fun” sits ‘quirky,’ one of 22 more granular mood descriptors.
Gracenote 对电影和电视节目进行了逐步细化的描述，以便让人们从多个维度最清晰地了解它们的构成。分类法的分层性质还有助于通过相应的更广泛、更高层次的父级描述符对内容进行比较和对比。
以下是我们在分析过去 15 年中获得最佳影片提名的影片的高级情绪时发现的结果。
• The most important moods of 82% of the 136 movies nominated for Best Picture since 2010 include those classified under just four of the possible 17 at the top of Gracenote’s mood hierarchy – “emotional”, “fun”, “powerful” or “tense”.
• This year, nine of the 10 nominees’ most important moods come from within one of these four groups. The sole exception is 可怜的东西 whose primary mood is ‘wondrous’, classified under “fantastic” by Gracenote’s taxonomy.
• The “thoughtful” Parasite (2020) is the only Best Picture winner since The Departed (2007) which does not have a primary mood classified under “emotional”, “fun”, “powerful” or “tense” in Gracenote’s Video Descriptors.
• “Powerful” movies have been the most popular nominees for Best Picture over the past 15 years. The ‘epic’, ‘gripping’ 奥本海默, the ‘compelling’ 花月杀手 and the ‘uplifting’ 前世 are all “powerful” nominees this year.
• 前世 also has a “romantic” mood and is therefore the only one of this year’s nominees with one of the eight calmer L1 moods amongst its primary descriptions.
• Only 26% of nominees for Best Picture in the last 10 years have had one of these eight calmer L1 moods amongst their most important features – “heartwarming”, “thoughtful”, “introspective”, “mysterious”, “upbeat”, “romantic”, “serious” or “dark” according to Gracenote’s analysis. In the 10 years from 2005 to 2014, 42% of Best Picture nominees had one of these primary L1 moods.
• 美国小说, 芭比娃娃 和 留守者 are this year’s “fun” nominees with all three being either ‘satirical’, ‘hilarious’ or both according to Gracenote.
• The ‘moving’ 大师 and ‘somber’ 兴趣区 both have “emotional” moods. The Zone of Interest, like 花月杀手, also has a “frightening” mood amongst its most important.
• “Frightening” moods are unusual amongst Best Picture nominees. Since 2010, the only “frightening” Best Picture nominees before this year’s pair were the ‘terrifying’ Get Out (2017) and the ‘brutal’ 127 Hours (2011).
• The “tense” 坠落剖析 and the aforementioned “fantastic” 可怜的东西 complete this year’s Best Picture nominees.
注：上表中不包括感性。从未有任何一部最佳影片提名影片的主要情绪属于感性组。
今年奥斯卡最佳影片提名的主要心情
| 电影 | L4 – Granular/Child Descriptors | L1 – Broad/Parent Descriptors |
| 美国小说 | 讽刺、悬疑 | 有趣、紧张 |
| 坠落剖析 | 不可预测 | 时态 |
| 芭比娃娃 | 搞笑、讽刺 | 乐趣 |
| 留守者 | 爆笑 | 乐趣 |
| 花月杀手 | 引人入胜，令人不安 | 强大、令人恐惧 |
| 大师 | 移动 | 情感 |
| 奥本海默 | 扣人心弦，史诗般的 | 功能强大 |
| 前世 | 振奋、浪漫 | 强大、浪漫 |
| 可怜的东西 | 奇妙 | 妙不可言 |
| 兴趣区 | 沉痛、恐怖 | 情感、恐惧 |
关于 Gracenote 视频描述符
Gracenote Video Descriptors, part of Gracenote’s Advanced Discovery suite of offerings, provides hierarchical, rich descriptors with a structured global taxonomy applied across content. The taxonomy provides descriptors across mood, theme, scenario, character, setting and topic, enabling customers to connect audiences with fresh and relevant content aligning with their preferences – increasing viewer satisfaction, engagement and retention on their services. For more information: https://beta.nielsen.com/solutions/content-metadata/video-descriptors
关于 Gracenote
Gracenote 是尼尔森的内容解决方案业务部门，为全球领先的创作者、发行商和平台提供娱乐元数据、内容 ID 和相关产品。Gracenote 技术实现了先进的内容导航和发现功能，确保消费者可以轻松连接到他们喜爱的音乐、电视节目、电影和体育节目，同时提供强大的内容分析功能，使复杂的商业决策变得更加简单。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
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