尼尔森志愿者在全球服务日期间为推动媒体和技术领域代表性的非营利组织提供咨询服务
At Nielsen, we know that data has the potential to transform the world. For over 100 years, we have innovated to bring powerful data to help our clients understand and reach their audiences and drive outcomes. In addition to serving our media and advertising clients, we know that Nielsen data can be an important tool to drive greater representation and inclusion in the media industry, such as our Diverse Intelligence Series. Put simply, our data has the potential to power a better media future for all people. That’s why we are committed to leveraging Nielsen data to advance social change through our Data for Good® program.
什么是 Data for Good® 计划？
数据公益 "项目和计划与非营利组织分享尼尔森数据以及我们的解决方案和人才，以产生积极影响，特别是增加代表性和鼓励包容性。我们的项目包括但不限于传统的数据慈善，即免费或以折扣价向非营利组织捐赠数据。在尼尔森，我们的想法超越了 "数据慈善 "这一术语，我们的目标是与非营利组织建立相互的长期合作关系，不仅利用数据，还利用我们的人才和战略解决方案。
Recognizing the importance of this work, in 2021 we committed to a 2024 goal to contribute $30 million in total in-kind value for pro bono data donations, public reports and other support for organizations and topics that are powering a better media future for all people. In 2022 alone, we already donated an estimated $21.7 million in pro bono projects and skills-based volunteering to support nonprofit organizations, including many that are advocating for greater representation and inclusion in the media industry.
我们为什么要这样做？
1.我们的 "数据造福 "计划帮助尼尔森和主要非营利组织携手合作，为所有人创造一个更美好、更具包容性的媒体未来。
例如，我们与吉娜-戴维斯媒体性别研究所（Geena Davis Institute on Gender in Media）合作，该研究所是一个以研究为基础的组织，致力于在世界各地的家庭娱乐媒体中创造性别平衡、促进包容和减少负面的陈规定型观念。五年多来，我们无偿捐赠观众测量数据，用于他们的报告和其他分析多元化代表的研究，以推动家庭节目的包容性。
For our global day of service this year, 28 Nielsen volunteers worked in teams to propose solutions and provide actionable recommendations to four nonprofits driving representation in media and technology and the use of technology for social impact. The participating nonprofits included: AI4ALL, The National Association of Broadcasters Leadership Foundation (NABLF), The Paley Center for Media, and Potential Energy Coalition. Teams worked on a variety of projects covering website strategy, audience targeting, sponsorship growth, and data management. In a follow-up survey, all of the nonprofits reported they will be able to use or implement the work created and guidance provided in the next 12 months.
此外，自 2017 年以来，我们还与非营利组织和谐实验室（Harmony Labs）开展了合作，该组织致力于了解媒体的影响力，并鼓励媒体系统服务于公共利益。我们捐赠尼尔森受众面板数据，帮助和谐实验室深入了解消费者的媒体行为以及他们正在参与的内容。
2.它有助于我们培养对数据职业感兴趣的下一代多元化人才。
Since 2019, Nielsen has sponsored AI4ALL’s educational programs to train talent from historically excluded groups to become ethical leaders in the artificial intelligence (AI) industry. In 2022, we collaborated with AI4ALL to launch an inaugural Data Jam initiative for students in the organization’s College Pathways program. We donated a data set and provided volunteer support from Nielsen data scientists to help the students learn best practices in data analysis and visualization, and to develop new data visualizations using Nielsen data.
尼尔森的一名志愿者分享了她的经历："为 Data Jam 做志愿者是一次令人难以置信的经历。我有机会指导学生，回答与职业相关的问题，并分享我在数据科学行业的经验。作为我们志愿服务 BRG Cares 的当地领导者，我知道像这样的机会对于培养该领域更加多元化和包容的后代人才是多么重要。
3.它有助于推动我们的创新。
In 2022, we hosted an internal company-wide Data for Good Idea Challenge. This challenge provided an opportunity to leverage the creativity and innovation of our people to explore ways to propel our Data for Good program for an even greater impact.
来自世界各地的数十名员工就尼尔森的数据、解决方案和人才如何创造性地推动更具包容性的媒体未来（为所有人服务并代表所有人）分享了他们的想法。来自 10 个国家的尼尔森团队就媒体行业面临的一系列挑战提交了创意，如媒体对心理健康的影响、新闻来源的可信度和影响者的多样性。最终选出六名入围者向高级领导评审团展示他们的创意。获奖创意包括极端天气报道中的科学内容评级；在基于调查的产品和模型中使用非二元性别的框架；以及将心理健康作为标准媒体关键绩效指标 (KPI) 的新评估标准。我们很高兴气候内容评级项目在整个 2023 年继续发展，并计划于 2024 年初发布研究结果和分析报告。
As we look to the next 100 years of serving the media industry, we know that powering a better media future will require innovation and collaboration. We remain committed to supporting nonprofit organizations driving representation and inclusion, through our data, insights and expertise. Learn more about our efforts in our 2023 ESG report. We hope that you will join Nielsen in our commitment to use data to advance social change and greater inclusion.
