电视屏幕上的流媒体收视率正在上升。2 月份，波兰人平均每天花 16 分钟观看电视上的流媒体内容（比 1 月份增加了 1 分钟）。流媒体观看时间占电视总时间的比例达到创纪录的 6.4%，首次超过电视使用时间的 6%。
Netflix and YouTube were the most popular streaming platforms. Together, they accounted for more than 50% of all streaming viewership on the TV glass. Netflix remained the most popular streaming option, retaining a 1.8% share of total TV viewership. We have, however, observed an increase in the viewing figures within the “other streaming” category, which includes providers that have not yet obtained a 1% share of TV usage (these services include HBO Max, Disney+, Viaplay, and SkyShowtime, which premiered on the Polish market in February 2023). None of these services alone captured 0.5% of total TV viewership, but the rise in their aggregate usage from 2.7% to 3.2% in February resulted in an overall increase in the streaming share. YouTube’s share also increased (from 1.3% in January to 1.5% in February).
关于The Gauge
The Gauge 的创立旨在为媒体行业提供主要电视传播平台的电视使用情况月度分析。尼尔森于 2021 年 5 月在美国出版了第一版《The Gauge 》。
关于The Gauge
这些数据来自尼尔森的单一来源小组，该小组由 3,500 个家庭和近 9,700 名小组成员组成。The Gauge：波兰基于每月 AMR（平均分钟收视率）收视份额数据。数据针对 4 岁以上人群，分为有线电视、卫星电视、地面电视（包括线性电视和 7 天以内的时移电视）以及流媒体收视率（OTT 平台上的电视台直播流媒体收视率被归类为流媒体收视率）。其他 "类别包括未识别内容的收视率。
尼尔森波兰公司采用与美国版类似的方法制作了这一版本的《The Gauge 。在进行比较时，应考虑方法上的差异。
