Seoul, South Korea – August 23, 2023 - Data released by 尼尔森Ad Intel, Asia’s most comprehensive ad spend monitoring service, today revealed how heavily South Korean businesses and industries invested in advertising for the first half of the year.
该分析准确反映了今年 1 月至 6 月期间的广告趋势和支出情况。
Which industry spent the most on advertising in the first half of 2023?
When it came to ad spend, Nielsen Ad Intel rankings showed the Food sector to be the leader for the first half of 2023, investing ₩644,229,100 in ads to tempt the taste buds of South Koreans.
排在第二位的是金融、保险和证券行业，广告支出为 6.36131 亿英镑，其次是计算机和电信行业，广告支出为 4.78159 亿英镑。
Nielsen Asia Managing Director (Advertisers & Agencies), Aaron Rigby said: “As the advertising environment becomes more complex, brands, agencies and media owners need the latest quality competitive intelligence to differentiate themselves from the competition and to carve out the best path forward for their brands and media. Helping you understand the advertising around you to improve your own is the core purpose of competitive Intelligence and nothing does that better than Ad Intel.”
尼尔森韩国媒体部副总监车永勋（YongHoon Cha）说："今年上半年的Ad Intel 数据清楚地表明，市场营销人员支持广告作为连接品牌与客户的最佳、最具成本效益的方式，同时还能保持客户的参与度。
这些数据还表明，营销人员需要比以往任何时候都更精明地考虑如何投资这些广告费用，利用最好的数据在竞争中取得优势，最大限度地提高投资回报率。
在广告商集团层面，前三名与 2022 年下半年相比没有变化，三星巩固了其韩国最大广告商的地位，其次分别是海特金路和 LG 电子。
关于尼尔森Ad Intel
Ad Intel 提供当今最全面的跨平台广告情报。通过直观的软件，可以审查和比较跨媒体、公司、类别或品牌的广告活动以及历史数据。
注：尼尔森按公布的费率卡价值监测主要媒体的广告总支出。虽然某些媒体所有者会提供折扣，但费率并不公开。另请注意，类别和品牌/产品分组数字由尼尔森自行决定分组。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
了解更多信息，请访问 www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
