尼尔森媒体影响力 SK 发布后，媒体购买者、广告商和广告代理公司将受益匪浅，他们将专注于更有效的目标定位和更高的投资回报率。
Seoul, South Korea - October 5, 2023 - Nielsen, a global leader in audience measurement, data and analytics today announced the South Korean launch of Nielsen Media Impact (NMI) – an industry-leading media planning and optimisation solution, delivering a comprehensive overview of where consumers are engaging with content, and the most effective ways to reach them.
NMI 借助尼尔森独特的分析和洞察力（包括电视面板和数字数据），在一个易于使用的规划界面中为韩国媒体行业提供跨多个平台的重复媒体消费指标。
此外，NMI 还能让广告商、代理商和出版商了解哪些不同的媒体组合最有可能接触到他们的主要受众，这些受众在各种媒体渠道上花费了多少时间，以及一系列有用的人口统计信息。
NMI 数据还允许用户根据先进的受众属性（如心理统计数据、生活方式和媒体行为）制定媒体计划，这对有效定位至关重要。
Key benefits
- 确定最适合活动定位的媒体渠道属性和组合
- 了解最有效的驱动因素，以实现独特的影响力和最大的投资回报率
- 优化规划和预算，最有效地通过多种渠道实现目标
- 评估高级受众群体的有效性，远远超出基本的人口统计数据
Nielsen Asia Managing Director (Advertisers & Agencies), Aaron Rigby added: “In order to meet the rapidly-changing media consumption habits of Koreans, it’s crucial that the nation’s agencies, advertisers, and publishers have a planning solution that enables cost-effective decision-making about where and when to engage audiences with content and advertising. That’s what NMI does best. Its launch in South Korea highlights our commitment to empowering the industry to make data-informed decisions. It allows ad buyers and sellers to easily craft local or national media plans to understand where consumers are engaging with their content and the most efficient ways to reach them.”
Nielsen Media Korea Director (Advertisers & Agencies), Inho Um, said: “NMI offers a unique lens to the South Korean industry, enabling effective decision-making about where and when to engage audiences with content and advertising on multiple levels. Its arrival in the market unlocks access to new insights on media allocation and schedule optimisation, delivering better reach across an audience of platform nomads. Whether you’re looking to showcase the benefits of your media or determine the optimal combination of ads to reach your target audience, NMI has you covered.”
South Korean media agency, Spring & Flower, is one of the first industry players to embrace the competitive advantage offered by Nielsen NMI, signing on as one of the product’s launch clients. Head of Media Analysis & Experience for the company, Sangyoon Hong, said: “Advertisers are increasingly asking for integrated insights and consolidated performance metrics for their online and offline media operations, so it made sense for us to be one of the first agencies in the country to implement a cutting-edge solution like NMI. It allows us to customise our client data analytics in so many exciting ways and we’re thrilled to make its many features available to our new and existing clients.”
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
了解更多信息，请访问 www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
About Spring & Flower
SPRING & FLOWER is a hybrid branding Company that breaks boundaries and delivers solutions for today’s world. We find your brand’s real problems and design brand experiences with strategy and creative language that moves people. We are involved in everything from the birth to the growth of a brand, including commercial film, media, digital content, pop-up stores, merchandise, publishing, music, and sales performance marketing.
了解更多信息，请访问 www.springnflower.com and Instagram at www.instagram.com/springnflower.
媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
Kyoji Nakao
Manager, Communications, Nielsen APAC
kyoji.nakao@nielsen.com
+81-80-4597-4256
