随着 FAST 的成熟，Gracenote 交钥匙计划带来了更好的内容发现和货币化机会
Amsterdam, Netherlands – 12 September, 2023 – Gracenote, the global content solutions business unit of Nielsen, today unveiled a new program developed to help content publishers and broadcasters of all sizes get their Free Ad-Supported Streaming TV (FAST) channels and programming distributed by major streaming platforms more easily. Leveraging advanced data enrichment services, the Gracenote FAST Program will help Gracenote customers accelerate time-to-market for their FAST offerings just as they become increasingly important to their overall content monetization strategies.
Consumers who are increasingly sensitive to spending on subscription video on demand (SVOD) services are responding favorably to FAST offerings based on the no cost, no commitment model and resonant programming delivered through a linear experience. And the video ecosystem is responding to the opportunity. Statista projects that revenue generated by FAST channels worldwide will reach $18B USD by 2028 with the US, UK, South Korea, Germany, India, Canada and Brazil the leading markets.
FAST 已不再是内容所有者和出版商的试验场，而是通过广告销售迅速成熟起来，成为公认的收入驱动力。现在，FAST 已经成长起来，内容所有者意识到需要高质量的规范化元数据和连接的内容 ID，以促进在流媒体平台上的传播，提高节目和频道的知名度，并增加收视率。
Gracenote FAST 计划的参与者可直接向 Gracenote 提交其频道组合，从而受益于专家对编辑和上下文数据的丰富处理，以及对丰富节目图像的访问，从而提高频道的参与度。通过 Gracenote 列表分发服务，为参与者的内容分配 Gracenote ID 可简化在主要流媒体平台上的投放，并使内容发现更加容易。
此外，该计划的参与者还将获得 "Gracenote 认证 "称号，这使他们在向偏好（有时甚至要求）标准化 Gracenote 元数据和 ID 的平台推介其 FAST 产品时更具优势。该标签可确保所有数据都符合流媒体平台的各种要求，从而为参与计划的内容提供商提供了一个 "交钥匙 "计划。
"FAST的迅速崛起是全球视频生态系统近期最引人注目的发展之一，"Gracenote公司欧洲、中东和非洲地区战略计划副总裁Vikram Kulkarni说。"基于我们在这一生态系统中的核心地位，我们在帮助从小到大的内容出版商从 FAST 的成熟中获益方面具有独特的优势，我们期待通过我们的计划帮助他们实现更好的 FAST 内容可见性、消费和货币化。"
Gracenote 是尼尔森的内容解决方案业务部门，为全球领先的创作者、发行商和平台提供娱乐元数据、内容 ID 和相关产品。Gracenote 技术可实现先进的内容导航和发现功能，帮助个人轻松连接到他们喜爱的电视节目、电影、音乐和体育节目，同时提供强大的内容分析功能，使复杂的业务决策变得更加简单。
Gracenote will exhibit at IBC in Amsterdam from 15 – 18 September. Company executives will also participate in a fireside chat titled “FAST Talk: A Discussion on Global Expansion Challenges and Opportunities” and deliver a presentation titled “Metadata: The Essential Building Block for FAST.” To learn more, visit https://events.nielsen.com/ibc2023.
