一流的流媒体节目数据和图像使 Télé-Loisirs 的数字产品更上一层楼
Paris – September 5, 2023 – Gracenote, the content solutions business unit of Nielsen, is helping Prisma Media, the leading French digital and magazine publisher group owned by Vivendi, transform its Télé-Loisirs offerings into go-to resources for what to watch on France’s most popular streaming video platforms. By providing comprehensive information and rich imagery for major Subscription Video On Demand (SVOD) catalog programming including Amazon Prime Video, Canal+, Disney+, Netflix and Paramount+, Gracenote is elevating the Télé-Loisirs website and mobile app to the next level.
Prisma 的 Télé-Loisirs 产品在整合 Gracenote Streaming Video Catalogs 数据产品后，现在可以提供更直观的导航、更强大的搜索功能和更个性化的节目推荐。因此，这家法国出版商可以更有效地将其每天 400 万的观众与最好的原创和库内容流媒体服务联系起来，实现热门电视剧的无缝狂欢观看，并在不同媒体上提供一致的用户体验。
业界领先的 Gracenote 电视和电影元数据、节目可用性数据和内容 ID 是 Gracenote 流媒体视频目录数据的支柱，该目录涵盖欧洲、北美、拉丁美洲、澳大利亚和印度的 290 多个全球和地区 OTT 目录。
Prisma Media 长期以来一直是法国观众获取线性电视节目信息的主要资源，但他们看到了利用流媒体崛起的机会，"Gracenote 公司欧洲、中东和非洲地区战略计划副总裁 Vikram Kulkarni 说，"鉴于 Gracenote 在全球流媒体数据方面的专业知识，我们在帮助他们提升面向快速成长的年轻一代观众的服务水平方面具有得天独厚的优势。"鉴于 Gracenote 在全球流媒体数据方面的专业能力，我们有独特的优势来帮助他们为快速成长的年轻一代观众提供更优质的服务。我们很高兴看到 Télé-Loisirs 如何利用我们的数据产品来实现他们在 SVOD 领域的战略目标。
“For several years now, Télé-Loisirs has been offering extensive articles and recommendations on films, series and documentaries available via streaming, but to go even further, we needed a global content solutions expert capable of providing us with in-depth data on the very large SVOD catalogs available on the various platforms,” said Julian Marco, Head of Marketing and Business Development at Prisma Media. “We’re delighted to be working with Gracenote, and we believe the new collaboration will enable us to reinforce our position as leader in entertainment content in France.”
Gracenote 是尼尔森的内容解决方案业务部门，为全球领先的创作者、发行商和平台提供娱乐元数据、内容 ID 和相关产品。Gracenote 技术可实现先进的内容导航和发现功能，帮助个人轻松连接到他们喜爱的电视节目、电影、音乐和体育节目，同时提供强大的内容分析功能，使复杂的业务决策变得更加简单。
Prisma Media is the leading print and digital content publisher in France whose portfolio of recognizable brands includes Femme Actuelle, GEO, Capital, Voici and Télé-Loisirs. Nearly 40 million French consumers per month experience the group’s brands browsing through its magazines, surfing its Websites or on its mobile apps. To learn more, visit https://www.prismamedia.com/.
Gracenote will exhibit at IBC in Amsterdam from September 15 – 18, 2023. To book a meeting, please visit https://events.nielsen.com/ibc2023.
