A+E Networks EMEA 利用 Gracenote 的元数据分发服务提高 FAST 频道和内容的可视性
LONDON – June 21, 2023 – Gracenote, the content solutions business unit of Nielsen, is working with leading TV media company A+E Networks EMEA to advance its Free Ad-Supported Streaming TV (FAST) offerings through a new commercial agreement.
通过利用丰富的 Gracenote 元数据、ID 和图像，A+E Networks EMEA 确保其在英国 Amazon Freevee 上新推出的 Inside Crime、Mystery TV 和 World War TV 频道所提供的有价值的节目能够被观众轻松发现和观看。这使 A+E 能够从一开始就最大限度地提高其 FAST 产品的参与度，并更好地实现针对其屡获殊荣的纪实和娱乐节目所投放广告的货币化。
如今，消费者有越来越多的视频服务选择来获取他们想要的所有娱乐内容。FAST 产品既能播放熟悉的节目，又无需付费或订阅，因此受到消费者的广泛欢迎。但是，这些服务在有效的内容导航、搜索和发现方面已经存在的挑战更加复杂。如果无法在流媒体聚合器的用户界面上轻松找到 FAST 频道上的精选内容，就会失去参与和盈利的机会。
此前，A+E 曾向下游聚合平台提供其节目的描述性元数据。通过使用 Gracenote Distribution Service，这家领先的网络公司现在可以利用底层 Gracenote 描述性元数据、节目图像和连接 ID 来提高 FAST 频道和内容的可发现性。
"Gracenote 欧洲、中东和非洲地区战略计划副总裁 Vikram Kulkarni 说："虽然 FAST 服务为内容所有者提供了通过参与和广告实现节目盈利的新机遇，但围绕内容发现的旧有挑战可能会限制潜在的上升空间。"Gracenote 长期服务于全球视频生态系统，拥有无与伦比的元数据专业知识，非常了解这些挑战。我们很高兴能在确保 A+E Networks 有价值的内容在其新的英国 FAST 频道上易于查找和观看方面发挥关键作用，并相信观众的参与度和货币化将自然而然地随之而来。
A+E Networks EMEA is a leading media network reaching 58 million homes across 100 countries. With its global portfolio of popular, high-performing and creative brands – HISTORY®, Crime+Investigation®, HISTORY2® and UK free to air BLAZE® – they have entertained and inspired audiences for over 20 years, telling the stories that need to be told.
Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (推特, LinkedIn, 在 Facebook 上 和 Instagram).
