New York – January 31, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today that it will market Edison Research’s Share of Ear® and Edison Podcast MetricsTM services to advertising agencies.
爱迪生的 "耳朵份额"（Share of Ear）是一项备受推崇并被广泛引用的服务，它提供了关于完整音频环境的深刻见解，包括广播电台、流媒体、播客、下载音频、智能扬声器和其他音频内容来源。自 2014 年以来，Edison 每年都会开展多轮 "耳朵份额 "研究。Edison Podcast Metrics 通过经常更新的调查来衡量基于个人的收听估算，从而提供对快速增长的播客受众的全面了解。
Nielsen is committed to providing a complete view of the unduplicated audience across multiple platforms. Edison Podcast Metrics and Share of Ear services complement and support this vision by providing advertising agencies with a holistic view of audio and podcasting today. Edison services will be offered as part of Nielsen’s portfolio of audio 和 podcasting solutions, including Podcast Buying Power and Podcast Ad Effectiveness studies, that support investment decisions in the ever-changing podcast ecosystem.
"尼尔森代理和广告主直销业务主管乔恩-凯泽（Jon Kaiser）表示："媒体格局正在迅速演变，代理公司亟需了解所有媒体拼图是如何组合在一起的。"Edison的洞察力堪称一流，尼尔森很高兴能与他们合作，为媒体策划者和购买者提供对整个音频市场和快速增长的播客受众的深入洞察。
"Share of Ear 和 Edison Podcast Metrics 为广告公司和客户提供了有关整个音频领域的极其丰富的数据，"Edison Research 总裁 Larry Rosin 说。"我们很高兴能与尼尔森合作，通过向策划者和购买者提供有关全部音频受众的信息来发展音频领域。
Share of Ear® 和 Edison Podcast Metrics 服务基于对美国 13 岁及以上人群的调查，每年更新四次。有意进一步了解 Share of Ear 和 Edison Podcast Metrics 的机构，请联系尼尔森代表。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
关于爱迪生研究所
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Since 2004, Edison Research has been the provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News) for every presidential primary and general election.
