该安排旨在将尼尔森的受众测量与 EDO 的成果测量联系起来，以提高活动绩效和效率
NEW YORK (June 20, 2023) - 尼尔森, a global leader in audience measurement, data and analytics, announced today that it intends to make its Nielsen ONE audience measurement data available as an input to EDO’s predictive outcomes solution for mutual clients. Similarly, EDO intends to make its outcomes measurement data available as an input of Nielsen’s Media Impact planning software for mutual clients. The combination of these two powerful datasets will allow media buyers and sellers to seamlessly plan and optimize their convergent TV campaigns in a single, streamlined view of ad measurement with the goal of unlocking more value out of convergent TV investments.
此次整合将把尼尔森的货币级全国电视测量（包括其直播流媒体测量）与 EDO 强大的聚合电视数据库（涵盖跨类别流媒体广告播出以及自 2015 年以来播出的所有全国电视广告）结合起来。这将为尼尔森和 EDO 的共同客户提供一套更准确、更可靠的分析，为他们的媒体投资提供依据。
在稍后阶段，尼尔森打算将 EDO 的预测结果数据整合到Nielsen ONE Ads 中，为客户提供端到端的计划、衡量和优化活动绩效的能力。
"尼尔森首席产品官迪尔德丽-托马斯（Deirdre Thomas）说："一个世纪以来，尼尔森通过自己的产品提供的测量数据为业界带来了巨大价值。"通过 EDO，我们迈出了第一步，将同样的价值延伸到我们自己的工具之外，使我们的受众测量功能与其他数据集集成，并增强其他应用。我们相信，这种互操作性将推动下一个具有影响力、反应迅速的媒体和广告规划时代的到来。
"我们一直与尼尔森和 EDO 在基于结果的测量方面开展合作，看到他们强强联手是我们行业向前迈出的一大步。迪斯尼广告公司总裁丽塔-费罗（Rita Ferro）表示："作为尼尔森One与EDO新整合的首要alpha合作伙伴，我们期待看到一个以绩效为中心的解决方案。"迪斯尼广告公司总裁丽塔-费罗（Rita Ferro）说："在业界都在关注下一个最佳货币的时候，迪斯尼仍然专注于扩张和对广告客户真正重要的东西。
合并后的数据集将于 2023 年用于线性规划。线性和互联电视的规划和测量将于 2024 年提供。
"华纳兄弟探索频道（Warner Bros. Discovery）美国首席广告销售官Jon Steinlauf表示："WBD拥有无与伦比的流媒体和线性优质节目和受众，需要创新的测量解决方案来反映我们的质量和规模。"通过将尼尔森和 EDO 的数据整合到一个统一的视图中，WBD 可以更有效地帮助品牌实现最佳的到达率、频率、参与度和业务成果。
“For years, our clients have manually combined Nielsen reach and frequency with EDO predictive outcomes to get the most out of their investment decisions and campaign plans, but the complexity of a streaming and linear landscape demands better solutions,” Kevin Krim, CEO and President of EDO. “Data-driven software tools – powered by the best signals – are the clear answer. By connecting these critical datasets in both our platforms, we are offering a multi-dimensional view to meet the needs of Convergent TV.”
"Mediahub Worldwide 美国首席执行官 Sean Corcoran 表示："融合电视市场需要加强全面合作，以解决日新月异的复杂测量挑战。"我们为尼尔森和 EDO 提供的创造性解决方案喝彩，该解决方案最大限度地降低了品牌及其代理合作伙伴的复杂性，帮助我们轻松地规划和优化高影响力的营销活动。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
关于 EDO
EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO’s investment-grade data align advertising investments to business results – with detailed competitive, category, historical, and predictive intelligence. For industry intel, success stories, and top ads, visit EDO.com.
