Sydney – December 22, 2023 – Data released today by 尼尔森Ad Intel, Australia’s most comprehensive ad spend monitoring service, has revealed which brands invested the most in advertising in the lead up to this year’s Black Friday sales.
尼尔森发布的澳大利亚 "黑色星期五 "十大消费广告主榜单是经过详细分析后得出的结果，准确反映了2023年11月的零售广告趋势和消费情况。
零售巨头哈维-诺曼（Harvey Norman）名列榜首，其次分别是迈尔（Myer）和药房（Chemist Warehouse）。
Nielsen Ad Intel’s Australia Commercial Lead, Rose Lopreiato, said: “These Ad Intel numbers for the Black Friday sales clearly show that retail’s ‘big guns’ are strongly backing advertising as the best way to connect brands with customers during one of the most competitive retail periods of the year.
黑色星期五涉及的巨额广告预算使营销人员更有必要就如何投资这些广告费用做出最明智的决策，利用最好的数据在竞争中取得优势，最大限度地提高投资回报率，而这正是Ad Intel 最擅长的"。
Click here to find out more about the latest Nielsen Ad Intel spend data.
关于尼尔森Ad Intel
Ad Intel 提供当今最全面的跨平台广告情报。通过直观的软件，可以审查和比较跨媒体、公司、类别或品牌的广告活动以及历史数据。
注：尼尔森按公布的费率卡价值监测主要媒体的广告总支出。虽然某些媒体所有者会提供折扣，但费率并不公开。另请注意，类别和品牌/产品分组数字由尼尔森自行决定分组。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
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媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
