- 55% 的澳大利亚人目前正在努力减肥
- 澳大利亚年轻人购买成套食品的几率要高出三倍多
Sydney – June 8, 2023 – Despite this week’s collapse of Australian weight loss icon Jenny Craig, the weight loss category is booming in Australia, and it’s the nation’s young leading the charge, according to data from Nielsen Consumer & Media View and Nielsen Ad Intel.
今天公布的数据显示，澳大利亚人，尤其是 25-39 岁的澳大利亚人，比以往任何时候都更有动力减肥，并选择更健康的生活方式，尽管有时间限制和饮食问题，如麸质和乳糖不耐症。
An estimated $37.4 million was spent on advertising in the weight loss category in 2022, reflecting the country’s increasing demand for products that will help them ditch unwanted weight.
A surprising 55% of Australians are currently trying to lose weight right now – a 2% increase over the last two years, but those aged 25-39 are 6% more likely than the general population to actively pursue weight loss.
然而，澳大利亚年轻人面临着一个共同的挑战--如何在减肥目标与繁忙的生活方式之间取得平衡。近三分之一的人认为他们没有时间烹饪和准备食物，这导致他们寻求更方便的选择。数据显示，他们中有一半人承认自己经常在白天吃零食，五分之二的人说他们使用套餐。与普通人群相比，他们购买营养零食的几率要高出 21%，使用餐包的几率要高出 3.2 倍。
尼尔森 CMV 的数据还显示，与普通人相比，他们避免摄入乳糖的几率要高出 27%，避免摄入碳水化合物的几率要高出 18%，避免摄入麸质的几率要高出 31%。
The industry has traditionally seen women as the primary target market for weight loss remedies, but data reveals men are closing the gap. While women are still the primary purchasers of weight loss products, the share of men aged 25 to 39 who shelled-out cash for weight loss products doubled from 2% in 2020 to 4% in 2023, highlighting the category’s increasing appeal.
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媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
