通过重新认证，尼尔森成为唯一获得认证的全国性电视观众测量提供商
New York – April 17, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced that it has met the Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only TV audience measurement provider to be accredited by the MRC.
Following the November 2022 audit of Nielsen’s National TV Audience Measurement service, the MRC engaged independent auditors to review Nielsen’s progress against identified non-compliance areas. And that audit report indicated compliance with industry standards. The MRC’s decision to reinstate accreditation demonstrates how Nielsen has delivered on its goals and commitment to servicing its customers and partners across the media ecosystem.
"尼尔森受众测量部首席执行官卡蒂克-拉奥（Karthik Rao）表示："由于业界要求测量结果可信、独立，并建立在真实观众的真实收视基础上，我们将继续支持MRC的指导方针，该指导方针为高质量的审计测量设定了标准。尼尔森受众测量部首席执行官 Karthik Rao 说："我们每天的任务就是将我们的方法保持在最高标准，以便我们的客户能够在未来充满信心地进行交易。我们感谢客户对我们的信任，也感谢他们推动我们不断进步。在尼尔森，我们相信认证过程使我们变得更加强大，因为我们已经发展了我们的面板策略和质量措施，并激发了新的自动化技术和方法，以确保我们的服务保持一致性和可靠性。"
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
