Sydney – September 18 , 2023 – Nielsen, a global leader in audience measurement, data and analytics today announced it has partnered with audience technology experts Eyeota and synthetic population modelers RDA Research, giving Australian advertisers and marketers unprecedented access to its Consumer and Media View (CMV) dataset.
This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals, such as Finance, Auto, Travel and Sustainability into their digital campaigns – simultaneously providing an increased reach of target audiences while better matching that audience to their product or brand.
Monique Perry, Managing Director of Nielsen Pacific, said: “This is such a great partnership for the industry and strengthens the ability to match brands and advertisers with the right audiences and customers, at the right time – which is the ultimate goal.
对于任何以人为本的代理商、广告商或营销人员来说，能够获得像尼尔森 CMV 这样全面而准确的数据集，并能如此轻松地集成到数字营销活动中，都是一次巨大的胜利。这种合作可以扩大覆盖范围，增强营销分析能力，提高全渠道绩效。
Robert Dommett, Technical Director and Founder of RDA Research added: “Users can now activate their insights seamlessly through our extensive suite of segments – now with 500 newly-integrated audiences, thanks to Nielsen’s CMV. By leveraging synthetic population models to project Nielsen’s rich CMV consumer data this partnership offers large-scale audience segments, with unparalleled accuracy.”
Trent Lloyd, Head of APAC at Eyeota, a Dun & Bradstreet company, , reinforced the significance of the partnership, saying: “We’re excited to work with Nielsen and RDA to strengthen our audience marketplace with high-quality consumer data. This collaboration gives marketers access to scalable and addressable audiences for omnichannel targeting across various sectors, including automotive, finance, travel, and much more.”
Nielsen Consumer & Media View (CMV) is an always-on consumer survey, which captures a wide variety of consumer attitudes, lifestyle, category behaviours, purchase and intent, and a vast array of offline and online media habits from more than 30,000 Australians each year.
得益于此次合作，CMV 丰富的受众洞察力现在可以通过有针对性的数字营销活动得以激活。
CMV 洞察力可帮助营销人员、策划人员和销售专家在正确的时间、正确的地点，以正确的方式，战略性地锁定目标受众。
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对所有渠道和平台上的受众及其行为的了解，我们为客户提供独立的、可操作的情报，使他们能够在现在和未来与受众建立联系和互动。尼尔森在全球超过 55 个国家开展业务。
了解更多信息，请访问 www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
关于 RDA 研究
RDA Research 是悉尼一家历史悠久的战略分析公司，专门从事合成人口模型的开发和应用，这些模型是调查附加、数据增强、受众定位和市场规划解决方案的基础。
了解更多信息，请访问 www.geotribes.com and connect with us on Linkedin.
媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
