变革性跨平台测量解决方案首次亮相丹麦
New York – October 18, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark. This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing of the rollouts and specifics of the solution will vary by market.
Nielsen ONE enables publishers and platforms to know exactly who is watching what in order to reach audiences that matter most, and gives media buyers the power to plan, optimise and measure campaigns with confidence. By aggregating viewing across distribution channels, Nielsen ONE Content will give the industry a deeper understanding of the value of content to guide content development strategies, media planning, and, ultimately, content distribution agreements. Nielsen ONE Ads offers an unparalleled view of the audience at each step of the media journey: from who saw an ad, to how the campaign was delivered to audiences, and what actions those audiences took as a result.
“Launching Nielsen ONE Content and Ads globally helps us power a better media future and is a truly transformative step towards achieving deduplicated cross media measurement,” said Deirdre Thomas, Chief Product Officer for Nielsen Audience Measurement. “Nielsen ONE Content going live in Denmark is an important landmark for the industry and for the future of measuring audiences across platforms and devices to provide deduplicated metrics. Denmark has always been a trailblazing market for us when it comes to measuring audiences and launching Nielsen ONE is further proof.”
尼尔森在全球范围内提供跨媒体测量服务时，将重点关注三项主要指导原则。
- Cross-platform: Adhering to rigorous measurement standards and working closely with relevant industry parties, Nielsen ONE enables comparability across all platforms so that media buyers and sellers have the most comprehensive view of their audiences.
- Coverage: Using the best data available in each market* to ensure that it has the most robust coverage across all devices, platforms and services. Nielsen will continue to expand its coverage with direct integrations with digital publishers and streaming services.
- Quality: Nielsen will continue to enhance the quality of its measurement products to ensure they accurately reflect today’s viewing habits across devices. Utilising the Nielsen ID system, which incorporates panel, third-party identity data and direct publisher integrations, Nielsen ONE gives the industry an accurate understanding of true persons-level viewing.
这些解决方案的全球可用性将有所不同，在电脑、手机、线性电视和联网电视（CTV）上重复播放的能力将取决于市场层面的数据可用性。Nielsen ONE 广告已于 9 月 26 日在以下市场推出：澳大利亚、巴西、加拿大、丹麦、法国、德国、印度、印度尼西亚、意大利、日本、墨西哥、挪威、菲律宾、波兰、新加坡、韩国、西班牙、瑞典、泰国和英国。
资料来源
*尼尔森可以访问不同市场的不同数据集，并与联合行业委员会（JIC）和数字平台建立关系。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
媒体联系方式
Ben Gold
ben.gold@nielsen.com
+44 7816 252 017
