跨平台内容测量解决方案提供可比、全面、包容的内容测量
NEW YORK – May 3, 2023 – Nielsen today introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types. Nielsen ONE Content is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content. The Alpha, which is initially focused on program level measurement across platforms, is the first iteration of Nielsen ONE Content, which will be more broadly released in late 2024. Alpha clients include AMC Networks, Disney, Horizon, IPG media agency Mediahub, Sony Pictures Television, and TelevisaUnivision.
随着消费者对数字媒体的追捧，视频领域也变得支离破碎，这使得出版商、广告商和广告代理公司在寻求内容参与货币化时变得更加复杂。Nielsen ONE 内容将使用户能够对跨屏观看进行分析，从而获得最全面、最具可比性的内容性能视图。它将为内容提供基于受众的价值，从而影响内容开发战略、媒体规划以及最终的内容发行和许可交易。
将尼尔森的黄金标准受众测量解决方案和 ID 系统与无处不在的 Gracenote 内容元数据和 ID 相结合，可以在一个平台上同时对数以万计的节目进行深入分析。这些洞察力有助于更深入地了解节目、频道和平台的表现以及收视行为趋势，并有助于为授权和发行决策提供依据。
Nielsen ONE Content 独有的 Gracenote ID 是广泛使用的娱乐内容标识符，它为整个视频生态系统的目录管理、内容分发以及搜索和发现体验提供了支持。Gracenote ID 实现了跨平台节目的统一测量，并整合了丰富的元数据，为观众测量提供了背景信息。
“Following the release of Nielsen ONE Ads earlier this year, Nielsen ONE Content is the next step in our journey of delivering cross-platform measurement at scale,” said Deirdre Thomas, Chief Product Officer for Audience Measurement at Nielsen. “We value the important work with our Alpha clients that will set the stage for publishers, content rights owners, advertisers and agencies, to understand the value of content, and ultimately, to drive critical content monetization and distribution business decisions.”
“We’re excited to work with Nielsen and partner on this important step in the journey to cross-platform content measurement,” said Jon Turner, Global Chief of Analytics, Mediahub. “At Mediahub, we’re committed to helping brands better understand how consumers interact with media and, ultimately, provide them with the best way to reach their target consumers for their brand and business goals. We believe Nielsen ONE Content will be a critical tool to help us bring that kind of value to our clients.”
“As the leading Spanish-language media and content company in the world, TelevisaUnivision is an unwavering champion for accurate representation of diverse audiences,” said Roberto Ruiz, EVP at TelevisaUnivision. “Nielsen has long been a trusted partner in audience measurement, and we’re thrilled to collaborate on the development of their cross-platform solution to ensure the fast-growing Hispanic consumer base is considered as part of the product design and development of Nielsen ONE Content Alpha.”
Nielsen ONE Content Alpha 将在 2024 年底全面进入美国市场之前，继续开发新功能和增强功能。Nielsen ONE Ads 和 Content 将把当前的线性和数字测量功能整合到一个系统中。最终，Nielsen ONE 将允许广告商和出版商使用可靠、独立和标准化的线性和数字单一指标进行规划和交易。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
Press Contacts
Doug Serton, doug.serton@nielsen.com
Lauren Pabst, lauren.pabst@nielsen.com
