通过跨媒体广告测量，帮助广告商和广告代理公司优化广告活动投资和投资回报率
Seoul, South Korea – 7 February 2023 – Nielsen has today announced the launch of cross-media ad measurement 广告总评分 (TAR) in South Korea, to deliver independent and actionable reporting for deduplicated audience reach across TV and digital platforms (computer, mobile and tablet).
Total Ad Ratings couples comprehensive Digital Ad Ratings (DAR) data with 尼尔森电视收视率 data to deliver reporting of deduplicated audiences across TV and digital, with resilient measurement of digital properties.
通过尼尔森数字广告评级与谷歌的整合，尼尔森能够测量YouTube广告库存，并提供跨数字平台的独立受众报告。随着广告商不断寻求对所有视频进行全面衡量，尼尔森能够在《广告收视率总评》中对两大渠道的广告库存进行衡量，这对于提供媒体买家和卖家可以进行交易的跨平台指标至关重要。
随着受众通过比以往更多的设备和平台接触广告，媒体买家和卖家越来越难以了解广告的总体覆盖范围。重复数据消除对于确定广告活动的真实独特受众覆盖率和有效性至关重要。一个人可能会在多个平台上多次看到同一个广告。如果观众在电视、电脑和平板电脑上都看到了广告，就必须计算每个平台的曝光率，同时报告一个观众在所有三个平台上的情况。
主要优势
- An independent measurement solution bringing together Nielsen’s own TV and digital solutions
- Deduplication across people-based datasets
- 可比指标 consistent with Digital Ad Ratings and Nielsen TV ratings
- Cross-platform coverage with deduplication across TV, computer and mobile audiences
YongHoon Cha, Associate Director, Nielsen South Korea said “Marketers can now better evaluate and optimise their campaigns by leveraging Nielsen’s measurement of inventory on two major channels in TAR in a comprehensive manner, and advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across TV and digital platforms .
“We are pleased that YouTube measurement within Nielsen’s Total Ads Rating solution is expanding to Korea. We firmly believe independent measurement helps the industry better navigate an increasingly fragmented media landscape,” said Harrison Kim, Country Director, Google Korea. “With better tools from measurement from companies like Nielsen, advertisers can be more strategic about their investments.
在特定市场推出 "全面广告评级 "是在所有平台和出版商之间提供可信的重复指标的关键一步，也是我们全球跨媒体战略的基础。
About Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
联系方式
Kyoji Nakao
