Mumbai – June 5, 2023 - Nielsen, a global leader in audience measurement, data and analytics, has once again demonstrated its commitment to independent, digital audience content measurement in India, with the launch of its Digital Content Ratings Solution (DCR).
DCR 专为本地需求而设计，是一种货币级解决方案，可满足业界在注重隐私的数字世界中对高质量在线受众测量日益增长的需求。
DCR 数据提供在线媒体数字受众的普查级数据，使媒体出版商和代理机构能够了解媒体出版商每天在网站和应用程序、移动设备、电脑和平板电脑等多种媒体上的数字内容消费和参与情况。除每日数据交付外，还将提供每周和每月的数据。
尼尔森亚洲区总裁（商业）Arnaud Frade表示："我们从未像现在这样致力于满足这个不断变化的行业的需求。我们独一无二的技术、资产和数据科学专业知识使尼尔森在数字测量领域处于领先地位。
尼尔森媒体印度负责人（商业）Vishal Kamath 补充说："我们以科技前沿的思维关注媒体的未来，我们的数字内容评级解决方案是我们行业领先平台的又一例证。无论您是大型网站还是小型网站，需要每日、每周还是每月的数据，我们都能满足您的需求。
From November, Nielsen plans for DCR in India to be powered by Nielsen’s Identity System, which will use the same big data as Digital Ad Ratings in the market. The Nielsen Identity System powers DAR measurement in more than 30 markets globally.
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
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媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
