Nielsen ONE 广告确保自动测量所有数字印象
NEW YORK – October 2, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE Ads.
此次发布进一步扩大了尼尔森在流媒体测量领域的覆盖范围，利用与Netflix第一方数据的直接整合以及尼尔森代表性面板，实现了全面的跨平台重复指标。这将使 Netflix 的广告商能够验证他们的广告效果，包括共同观看指标，从而更好地了解他们的广告对 Netflix 会员的有效程度。
尼尔森将能够在 CTV、桌面和移动平台上捕捉 15 秒和 30 秒的前滚动和中滚动可盈利广告，从而能够测量数字平台上的所有广告印象，为 Netflix 上的广告商提供更广泛的绩效指标视图，以促进跨平台营销活动。
“As the linear television and digital worlds collide, the need for harmonized, comparable metrics continues to grow,” said Ameneh Atai, GM, Audience Measurement. “With Nielsen ONE Ads, we are providing Netflix advertisers the flexibility and simplicity to measure ad performance amid a rapidly evolving landscape.”
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
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兰登-奥库姆
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landon.oakum@nielsen.com
