- 近四分之一的人认为利率是国家最紧迫的社会问题
- 680 万人认为经济增长是一个重要的社会问题
Sydney – June 2, 2023 – Nielsen, a global leader in audience measurement, data and analytics, has released new Consumer and Media View data, which reveals a whopping 95% of Australians are worried about the cost of living – a 9% increase compared to 2021. Amplified by the recent surge in inflation and interest rate rises, cost of living concerns have significantly impacted purchase decisions, and look set to do so for the foreseeable future.
澳大利亚消费者最关心的是日常必需品的成本，84%的受访者表示他们尤其担心汽油、水电和日用品成本的增长。
事实上，在过去三年中，对食品杂货价格的担忧激增了 34%，对汽油价格的担忧激增了 42%，对煤气、水和电价格的担忧激增了 15%。
These concerns appear well-founded, with the average weekly grocery shop rising from $140 to $153 over the last year. Consequently, 35% say they’re finding it difficult to make ends meet – a concerning 22% rise compared to three years ago.
这种压力意味着相当一部分人越来越担心自己的财务状况，大约有 670 万澳大利亚人承认他们在财务上没有安全感。此外，73% 的受访者表示，他们已经在制定计划，以减轻未来经济波动的潜在影响。
随着经济压力的增加，澳大利亚人越来越注重节省开支，69% 的人表示他们在购物时会积极寻找特价商品。因此，食品行业的品牌忠诚度有所下降，66% 的受访者表示，如果竞争对手提供折扣或更优惠的价格，他们会经常更换食品品牌。
This added financial stress means 42% of Australians now feel burdened by their responsibilities, and roughly 5.1 million Australians now consider interest rates to be the country’s most pressing social issue – a massive 160% increase over the last three years.
680 万澳大利亚人（31%）还将经济增长视为一个重要的社会问题，这表明生活成本问题对澳大利亚人目前认为国家面临的主要挑战产生了明显的影响。
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媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
资料来源
尼尔森 CMV，2020 年 4 月至 2021 年 3 月，2022 年 4 月至 2023 年 3 月，基数：所有 14 岁以上人群
