Nielsen ONE 是内容和广告测量领域的一项革新，可提供一致、可比和重复的跨屏幕广告视图
New York – January 4, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today that Nielsen ONE Ads will be available marketwide on January 11. Nielsen ONE Ads is the latest innovation in measurement, providing a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.
随着行业的发展，媒体买家和卖家必须了解他们的受众以及如何接触他们。广告商、品牌和出版商将首次能够了解线性电视、联网电视、台式机和移动设备的覆盖范围和频率。Nielsen ONE 广告将使出版商能够展示其平台的优势，使媒体买家能够找到最高效、最有效的广告投放地点，从而接触到合适的受众。
In addition to its standard metrics across platforms, Nielsen ONE Ads will introduce impact data for more granular linear television measurement, calculating audiences at the second level rather than today’s industry standard of minute level audiences. This will provide the industry with greater comparably across television and digital platforms.
Nielsen ONE 广告还将为数字营销活动和洞察力提供 "随时随地 "的指标。此外，还将利用Nielsen ONE的专有 ID 系统以及尼尔森面板的数据。此外，直接的出版商集成、跨墙式花园将提供对真实个人层面的广告活动印象的了解。
2023 年，Nielsen ONE Ads 还将发展到包括先进的受众和结果测量功能，以支持端到端的广告活动，为受众在媒体之旅的每一步提供无与伦比的视图：从看到广告活动的受众，到如何将广告活动传递给小众受众，以及这些受众在看到广告活动后采取的行动。
“Audiences today control what they watch, when they watch, and how they watch it. As the media landscape becomes more varied and complicated, Nielsen is committed to working with the industry to bring clarity and simplicity to media buying and selling through Nielsen ONE,” said Karthik Rao, Chief Executive Officer, Audience Measurement, Nielsen. “By combining the scale of big data and granular insights from our people-based panel, Nielsen ONE provides comprehensive, representative measurement of ads and content for our clients to transact with confidence.”
除Nielsen ONE Ads 外，尼尔森最近还推出了Nielsen ONE Content Alpha，该产品将于今年上市，可提供跨平台、重复和联合的跨设备内容指标，从而提供清晰的跨分发平台综合节目表现的上下文视图。
Together, Nielsen ONE Ads and Content will bridge current measurement capabilities, both linear and digital, into a single system. Ultimately, Nielsen ONE will allow advertisers and publishers to plan and transact using a single metric across linear and digital that is reliable, independent and standardized across the industry.
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
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尼尔森
