尼尔森与 MMS 宣布在瑞典扩展跨媒体测量服务

Stockholm, Sweden – 17 February 2023: Nielsen, a global leader in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS – Mediamätning i Skandinavien AB, have announced the expansion of the cross-media measurement service, also referred to as total measurement.

向市场推出的第一个指标是内容的总体到达率。该指标基于尼尔森的全面测量服务，包括尼尔森的单一来源面板和基于人口普查的测量。通过这部分内容，彩信公司将能够报告人们每天是如何通过线性电视和在线视频消费内容的，无论其平台如何。这将丰富 MMS 为瑞典市场提供的服务。

MMS 首席执行官 Magnus Anshelm 说："多年来，MMS 一直在报告线性电视和在线视频的每日收视情况，这使我们成为世界上独一无二的公司。现在，通过与尼尔森合作扩展我们的服务，我们有了一个可以报告所有屏幕每日总收视率的测量方法。这是瑞典媒体市场实现内容和广告总收视货币化的又一里程碑。

Krister Forsman, Swedish Market Leader, Nielsen added: “The ways we consume TV and video content have dramatically changed. By transitioning to our single source online video panel solution, coupled together with our census measurements, MMS was able to launch a new approach to TV and online video currencies, and, through total reach, now provide a great step forward towards a complete view of TV and online video from all platforms and devices.”

In Autumn 2021, MMS commissioned Nielsen to be the sole total measurement provider for the currencies reaching the Swedish market. The new measurement methods were to be implemented in three steps. The first two steps involved a new approach to the TV currency, moving to a video panel from a TV panel, as well as migrating the online video currency to be based on the Nielsen video panel and the Nielsen census measurement. This was successfully implemented in Autumn 2022. The third and final step is this integration into a total measurement – the first phase of which has just happened in February 2023.

尼尔森与 MMS 的合作已有 30 多年的历史，双方不断共同开发测量服务，为瑞典市场提供服务。

关于尼尔森

作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。 

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