尼尔森将访问 LG 广告解决方案的 ACR 数据；为 LG 电视上的广告活动提供Nielsen ONE 广告测量和共同观看指标
NEW YORK – October 19, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen the largest ACR data footprint in the industry. LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates. Nielsen is also receiving LG ACR data at the household level.
通过这项协议，从 2024 年第一季度开始，在 LG 智能电视上激活广告活动的广告商将有机会通过Nielsen ONE Ads 接收来自 LG Ad Solutions 的 "Always On "流媒体测量和大数据。尼尔森将测量广告客户广告活动中的所有广告印象，包括共同观看，为广告客户提供更广泛的性能指标视图，以促进跨平台广告活动。
除大数据扩展外，该交易还为尼尔森的Ad Intel 解决方案解锁了 CTV 数据，从而提高了对竞争性广告支出的测量水平和可见性。这使得尼尔森除了现有的线性能力外，还能在流媒体平台上获得广告情报能力，为广告商和广告代理公司提供更有价值的洞察力，了解他们在流媒体平台上的广告表现。
"受众测量部总经理Ameneh Atai表示："尼尔森正走在通过使用大数据集发展测量的道路上，我们与LG广告解决方案公司的交易是我们发展历程中的一个里程碑时刻。"ACR数据的持续获取与尼尔森的代表性面板相结合，使尼尔森能够提供最准确的线性广告现代受众测量，并增加对中国电视的覆盖。"
“Agencies and brands working with LG Ad Solutions can now seamlessly benefit from Nielsen ONE Ads measurement data and essential metrics, including co-viewing across millions of smart TVs and connected devices,” said Alistair Sutcliffe, Head of Product at LG Ad Solutions. “This collaboration with Nielsen exemplifies our dedication to industry interoperability and underscores LG Ad Solutions’ strategy of fostering a forward-looking data approach with our strategic partners, prioritizing both consumers and advertisers for the overall benefit of the industry.”
With this arrangement LG Ad Solutions joins recently announced 康卡斯特, as well as Vizio, Roku, 菜肴 和 DirecTV, further increasing Nielsen’s big data footprint to enable smarter decisions around linear campaign spend and optimization for customers. Similarly, this arrangement continues Nielsen’s increase in CTV campaign coverage via direct integrations that leverage big data, joining Netflix, Sling, Samsung, Vizio, Amazon, Roku and Hulu.
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
关于 LG 广告解决方案
LG Ad Solutions 是互联电视和跨屏广告领域的全球领导者，帮助品牌在碎片化的流媒体电视环境中以最佳频率找到难以获得的重复到达率。我们将 LG 多年来为全球消费者提供世界级智能电视的经验与电视受众大数据和视频人工智能相结合，旨在将品牌与所有屏幕上的受众联系起来。
联系方式
兰登-奥库姆
Sr. Communications Manager, Nielsen
landon.oakum@nielsen.com
