尼尔森和 digitalAudience 宣布就西北欧开放式网络测量开展数据测量合作

digitalAudience will contribute demographic data to the Nielsen Identity System to increase the coverage in Nielsen’s digital ad measurement for the open web, connecting digital impressions to demographics across millions of devices.

Amsterdam – May 11, 2023 – Nielsen, a global leader in audience measurement, data and analytics and digitalAudience, a leading Amsterdam-based Data Collaboration and Cleanroom platform, today announced their cooperation to power open web measurement in key international markets in Northwestern Europe. digitalAudience will help fuel Nielsen’s demographic data starting with the Netherlands. The two companies have plans to expand their relationship into more markets in the region during 2023.

Nielsen will integrate demographic data provided by digitalAudience into the Nielsen Identity System to provide more scope and accuracy in Nielsen’s digital ad measurement for the open web, connecting digital impressions to demographics across millions of devices. Advertisers and publishers can use 尼尔森数字广告评级 with confidence knowing that the solution is aimed towards appropriately assigning and deduplicating audience demographics across mobile and PC platforms when a digital ad is viewed.

通过这一举措，尼尔森和数字受众（digitalAudience）将进一步加强业界在第三方标识符可用性下降的平台上保持独立测量的能力。

"我们与 digitalAudience 的合作进一步扩展了尼尔森在北欧的身份识别系统，荷兰是受益于这一合作关系的第一个重要市场。这也展示了我们对独立测量和市场互操作性的承诺，为媒体行业提供了一个开放的生态系统，使受众在多个平台上不再重复，"尼尔森JIC测量部门欧洲、中东和非洲地区负责人Cecilie Westh说。"我们将继续发展我们的技术，并在受众测量领域引入创新方法。诸如 digitalAudience 这样的主要地区性公司将进一步帮助我们加速完成这一使命。

digitalAudience 首席执行官 Ruben Niet 说："我们很高兴能与尼尔森在这一重要领域开展紧密合作。将我们宝贵的数据源与尼尔森现有的数据相连接，进一步加强了行业在市场内无熟化世界中保持跨数字渠道测量的能力。

关于尼尔森

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。

关于数字受众

digitalAudience is a data-collaboration and cleanroom platform that enables its customers to maximize their marketing effectiveness in a privacy first, technology led manner. Our platform helps companies gain maximum addressability with their customers and prospects by connecting valuable data sources to their first party data. We do this by offering onboarding, collaboration, and activation with privacy at its core.

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