2023年10月5日，来自39个国家的2260多名尼尔森员工参加了第十一届尼尔森全球影响力日（NGID）志愿服务活动。NGID是我们一年一度的服务日，为我们的社区和文化注入了活力。尼尔森志愿者在近300个组织的350多场活动和个人活动中，累计志愿服务时间超过10,000小时。
Nielsen employees volunteer to support the communities where we live and work. “Volunteering is the compass that guides us through the winds of change, pointing us towards a purpose greater than ourselves,” said Benjie Lu, Executive Director – Digital Operations for Asia Pacific and Cares and Green BRG Regional Leader for Asia Pacific. “In times of transformation, I’ve witnessed volunteering programs like NGID not only ignite employee engagement but also foster a resilient spirit within organizations. When we give back to our communities, we strengthen the bonds that hold us together, and in doing so, we find the strength to navigate any storm with unwavering unity and purpose.” And volunteering doesn’t just happen on NGID—all employees have 24 hours of annual volunteer time to use not only during our global day of service but throughout the year.
这一全球倡议是尼尔森 13 个业务资源小组（BRGs）之一的 "关爱"（Cares）的年度行动号召，其重点是通过志愿服务推动社会行动。在 "关爱 "领导者的指导下，全公司一百多名员工动员起来，领导世界各地的志愿服务活动，并鼓励他们的同伴参与其中。
例如，尼尔森的志愿者们制作了闪存卡以帮助老年人融入数字世界、分拣和包装食品、清理公园和海滩、举办领导技能研讨会、绘制地图以帮助人道主义组织、为老年人提供联系和陪伴等等。
As part of our company’s purpose to power a better media future for all people, Nielsen also collaborated with Common Impact for our first in-person skills-based volunteering event at our New York City office. 28 Nielsen volunteers worked in teams to propose solutions and provide actionable recommendations to four nonprofits driving representation in media and technology and the use of technology for social impact. The participating nonprofits included: AI4ALL, The National Association of Broadcasters Leadership Foundation (NABLF), The Paley Center for Media, and Potential Energy Coalition. Teams worked on a variety of projects covering website strategy, audience targeting, sponsorship growth, and data management. In a follow-up survey, all of the nonprofits reported they will be able to use or implement the work created and guidance provided in the next 12 months.
"尼尔森企业公民部副总裁 Andrea Bertels 表示："虽然我们以前也举办过基于技能的虚拟志愿服务活动，但这次亲身体验如何真正加深了尼尔森志愿者与非营利组织之间的接触，令人惊叹。"尼尔森企业公民部副总裁 Andrea Bertels 说："基于技能的志愿服务的所有益处--接触高层领导、跨部门分享专业知识、在新环境中运用技能的创新思维，以及对非营利组织产生更深远的社会影响--都在这次活动中得到了体现。
While our annual day of service is a high-point of our volunteering efforts, Nielsen’s commitments to our communities are year-round. As part of our ESG goals, we are striving to increase employee participation in community-oriented programs to 30% by 2024, and contribute $30 million in pro bono data, public reports and other support to organizations and efforts powering the better media future that we all envision. In 2022, we achieved 24.3% participation in community programs and provided an estimated $21.7 million in kind donations through pro bono projects and skills-based volunteering.
