This May, Nielsen celebrated Asian American Native Hawaiian and Pacific Islander (AANHPI) Heritage Month. Employees joined in internal events to learn more about AANHPI culture and history from their colleagues in the ALL-IN (Asians Learning, Leadership, & Innovation at Nielsen) Business Resource Group. Nielsen also released 看到、听到、重视--通过媒体让亚裔美国人参与进来, our 2023 Diverse Intelligence Series report.
The ALL-IN BRG organized events with the theme Breaking the Myth, Sharing Our Story: Empowering AANHPI Voices. “We wanted to challenge the damaging stereotype of AANHPIs as a ‘model minority’ that masks the unique challenges and struggles faced by our diverse community,” said Sikavas Nalampang, ALL-IN Regional Co-lead. “By encouraging AANHPI individuals and communities to share their stories with confidence and clarity, we can bust this myth.”
其中一次活动邀请了演讲大师（Toastmaster）和 Storicate 的演讲嘉宾，帮助员工讲述自己真实的故事，打造自己的品牌。"ALL-IN欧洲地区负责人阿曼达-扎拉梅达（Amanda Zalameda）说："我学到了发展讲故事技巧和认识自身优势的工具。"加入 ALL-IN 帮助我走出舒适区，用真实的声音讲述我的个人故事。扎拉梅达还发起了一个读书俱乐部，探索亚洲作家的书籍，以继续全年吸引同事们的参与。
During the kick-off event, ALL-IN co-sponsor Jon Kaiser, Nielsen’s SVP of Industries and Advertisers, hosted a fireside chat with Angelina Eng, VP of Measurement, Addressability, and & Data Center at Interactive Advertising Bureau (IAB), where she shared her career journey, focusing on the importance of self-development, finding allies and mentors.
On May 24, Nielsen launched Asian Language Media Consumption And Preferences: A Study Of Chinese, Korean And Vietnamese Audiences at the Asian American Advertising Summit (3AF) in Los Angeles. Half of the AANHPI population in the U.S. were born outside of the country, so native language media is a powerful way of engaging this audience for whom their language remains an important part of staying connected to their roots. Six Nielsen employees joined the Summit, learning about Asian-focused marketing, networking and engaging with Asian marketing industry experts. ALL-IN sponsor Patricia Ratulangi and Nielsen’s AANHPI thought leader summarized the insights from Nielsen’s AANHPI Diverse Intelligence Series and moderated a panel with Little Saigon TV, multicultural agency IW Group and their client from Lexus.
