Entire Tubi footprint to enable Nielsen Digital Ad Ratings guarantees, Advancing advertiser need for third-party measurement
SAN FRANCISCO, April 29, 2022 – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced that they’re working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product. As part of this integration, measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV (CTV) inventory served on specific CTV devices. This will give advertisers a more comprehensive view of ad performance on Tubi, inclusive of co-viewing, and is a step towards increased industry coverage provided via Nielsen ONE, the single source, cross-media measurement solution.
Tubi 与尼尔森 DAR 的整合将推动广告商在快速增长的广告支持 OTT 领域对第三方测量的需求，其测量和交易与传统电视观众一致。Tubi 与尼尔森关系的扩展将包括共同收视测量，并允许在其超过 40,000 部电影和电视剧库中购买目标受众。
"Tubi首席营收官马克-罗特布拉特（Mark Rotblat）表示："作为一家电影和电视流媒体服务公司，我们80%的观众都在电视屏幕上观看节目，因此我们对尼尔森数字广告收视率（Nielsen Digital Ad Ratings）在我们的设备合作伙伴中的测量整合提议感到非常兴奋。"即将到来的设备覆盖将以全面、稳定的货币级测量取代纤细的代理，使我们的广告商能够以与传统电视同等的方式与观众进行交易。
“We are excited to expand our relationship with Tubi through this integration, which enables enhanced and comprehensive measurement through Nielsen Digital Ad Ratings,” said Ameneh Atai, GM, Digital Audience Measurement, Nielsen. “In this increasingly fragmented media landscape, the need for independent measurement is more critical than ever, as is providing more transparency to advertisers. Nielsen Digital Ad Ratings delivers audience measurement metrics across computers, smartphones, tablets and connected TV, providing campaign insights across digital media platforms and a deeper understanding of the unique reach of Tubi’s target audiences.”
通过将尼尔森 DAR 集成到 Tubi 上，品牌现在可以利用更深入的上下文洞察力，并将品牌目标与观众消费的数千部电影和电视作品相结合。此外，广告商还能更好地了解受众的人口统计和兴趣属性。
Tubi 拥有来自 250 多个内容合作伙伴（包括所有主要制片厂）的 40,000 多部电影和电视剧，此外还提供最大的免费实时本地和全国新闻频道流。该平台为娱乐、新闻和体育爱好者提供了发现完全免费的新内容的便捷途径。
Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub, and on OTT devices such as Amazon Fire TV, Roku, Apple TV, Chromecast, Android TV, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 5 and Xbox Series X | S. Consumers can also watch Tubi content on the web at http://www.tubi.tv/
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
About Tubi Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 40,000 movies and TV shows, including a growing library of Tubi originals, 100+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.
联系方式
道恩-罗文
dawn.rowan@nielsen.com
