新数据集跟踪残疾人在编程中的表现，如
不同受众希望看到自己得到更公平的反映
EMERYVILLE, CA – December 8, 2022 – Gracenote, the content solutions pillar of Nielsen, has expanded the scope of its Inclusion Analytics solution adding new disability representation data to the talent gender, race, ethnicity, and sexual orientation information currently tracked. By providing visibility into the presence of physical, intellectual, cognitive, mental, sensory, and other disabilities in people appearing in popular programming, Gracenote Inclusion Analytics paves the way for more equitable and accurate representation amongst the disability community and more informed decision-making around content investments. The disability nonprofit RespectAbility provided guidance in tracking this new data.
According to the Centers for Disease Control and Prevention, 26% of adults in the U.S. have a disability, either visible or non-apparent.1 In comparison, Share of Screen analysis from Gracenote Inclusion Analytics reveals just 8.8% of the top recurring cast members in popular broadcast, cable, and subscription video on demand (SVOD) programming represent the disability identity group.
很明显，观众在选择参与的内容时，对多样性、公平性和包容性的要求越来越高。尼尔森公司在 2022 年进行的 "关于电视代表的态度 "研究发现，48% 的观众更愿意观看有其身份群体代表的内容，比上一年增加了 13%。此外，34% 的受访残疾人表示他们在媒体中的代表性不足，52% 的受访残疾人表示他们在媒体中的代表性不准确。Gracenote Inclusion Analytics 中新增的残疾人数据使娱乐业有能力在内容中平衡、真实地表现残疾人群体。
"Gracenote 产品副总裁 Halleh Kianfar 说："如今，美国每四个成年人中就有一个以上是残疾人，但在电视剧和电影中却仍然由非残疾人演员来扮演他们。Gracenote产品副总裁Halleh Kianfar说："这只是一个例子，说明创造和投资更具代表性的内容大有可为。要启动积极的变革，首先要衡量各种身份群体和交叉性的人才的多样性，我们很自豪 Gracenote Inclusion Analytics 能够实现这一关键目标。
“We were honored to provide input to Nielsen’s Gracenote leading to new metrics indicating progress on representation of disabled talent on screen,” said Lauren Appelbaum, SVP of Communications and Entertainment & News Media at RespectAbility. “Being able to measure the gap in representation of disability is a powerful capability that equips the media industry to act and invest in representative content and disabled talent. We hope tracking representation will lead to an increase over time.”
Gracenote Inclusion Analytics 目前跟踪的残疾值包括一系列类别，个人可能属于多个类别：
- 神经分化
- 智力/发展
- 视觉
- 听力
- 物理
- 心理健康
Gracenote Inclusion Analytics 还提供有关黑人、土著人和有色人种残疾人的数据，并即将提供更多参数，以提供更精细的交叉性洞察。
Gracenote Inclusion Analytics provides content creators, programmers, distributors, and advertisers new insights to illuminate how on-screen talent drives engagement, rationalize investment in diverse content, and inform inclusion strategies. The solution is available now covering broadcast, cable, and SVOD TV programming in the U.S. For more data and insights underscoring the importance of disability representation in content, visit https://beta.nielsen.com/insights/2022/the-importance-of-disability-representation/.
Gracenote is the content solutions pillar of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.
1 Centers for Disease Control and Prevention, Disability and Health Data System (DHDS) August 27, 2018
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
联系方式
Dani Root
尼尔森
dani.root@nielsen.com
马克-山田
尼尔森
mark.yamada@nielsen.com
