- 4.6 billion1 in-home minutes spent streaming, representing one-fifth of all video consumption time in-home
- In-home streaming reaches 4.3 million2 Hong Kongers
- Youtube and myTVSuper round out the top twoA streaming platforms
Hong Kong, 27 January 2022 – Today, Nielsen (NYSE: NLSN) released for the first time streaming insights revealing that in-home viewing Hong Kongers spent 4.61 billion minutes streaming3 in the first two weeks of January 2022 with a total net reach of 4.32 million in-home viewing Hong Kongers.
In a first for Hong Kong, Nielsen’s streaming insights reveal that video streaming platforms accounted for 20.1% of audienceB total video time. It also provides a view into the broadcastC share of audience total video consumption of 63.7% during the same period.
Clare Lui, Vice President, Nielsen Media, commented: “We are delighted to release streaming insights for the first time ever in Hong Kong. Measuring and monitoring audience streaming behaviour in a comparable way and putting it in context with total audience video consumption share provides a critical perspective for the industry as they seek clarity around the various video content that audiences engage with. We’re thrilled to work closely with content creators, media companies, streaming platforms, advertisers, industry groups, talent agencies and the talent to deliver these insights.”
Ranjeet Laungani, Managing Director for Nielsen in North Asia said “As streaming consumption rapidly increases in Hong Kong, the launch of our Streaming Platform Insights solution is a landmark milestone for the market. For the first time, buyers and sellers of media will be in a position to understand the impact of in-home streaming across devices and the interplay between streaming and linear TV viewing. Today, Nielsen’s exciting global vision of Nielsen ONE is one giant step closer to cross-media measurement reality in Hong Kong.”
关于尼尔森流媒体平台洞察解决方案
尼尔森流媒体平台洞察使用由人驱动的面板和专有计量技术来测量流媒体平台和流媒体使用的设备（智能电视、联网设备、视频游戏机、电脑、手机）。
通过融合 "谁"、"在哪里 "和 "做什么"，我们能够从宏观上了解受众如何在家庭中使用各种流媒体平台。这些情报可以帮助您做出关键决策，确定接触所需受众的最佳方式、增强引导内容或优化用户获取策略。
资料来源
- Base: Aged 4+ ; Level: Dayparts ; myTV SUPER (OTT + Mobile + PC) ; Other Digital Streaming channels (TV + Mobile + PC) ; Activities: Live + Playback; Variables: as stated above ; Data Period: January 1 – 14, 2022 ; Remarks: In-Home Network Only
- Based: Aged 4+ ; Variables: Net Reach; Data period: January 1 – 14, 2022
- Nielsen Streaming Platform Insights Solution; Data period: January 1 – 14, 2022
备注
尼尔森流媒体平台洞察仅反映家庭互联网网络（如 wifi 或有线互联网连接）上的流媒体活动。家庭以外的流媒体活动或在家庭互联网络以外（如通过蜂窝网络连接）进行的家庭流媒体活动不包括在内。
A. Ranking is based on 35 listed digital channels (100Most, 17 Live, Big Big Channel, Big Big Fun, Bilibili, Douyin, Facebook, HBO Go, HKATV, Hong Kong Open TV, i-Cable, Instagram, IQIYI, myTV SUPER (Including myTV SUPER OTT box streaming), Netflix, Now News, Now Player, Now Sports, Now-E, Oriental Daily, PPLive, Qianxun, RTHK On the Go, Sohu, Tencent Video, TikTok, TVB News, TVBAnywhere, UpLive, Viu Yellow, ViuTV Blue, VOOV, Weibo, Youku, YouTube), Data period: Jan 1 – 14, 2022
尼尔森正在不断扩大流媒体测量中新平台的数量。此版本目前不包括
B. Amazon Prime Video, Apple TV+, Disney+, HMVOD and UTV Audience is defined as the 4.3 million Hong Kongers with in-home streaming activity
C. Broadcaster – Free to Air channels
Other – Peripheral (i.e. Video Game, Media box) / Other non-listed channels (i.e. Satellite channels)
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对所有渠道和平台上的受众及其行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
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