尼尔森Ad Intel 为优化广告战略提供洞察力
Singapore 17 August 2022 – Nielsen releases insights on the biggest 20 advertisers and industry spenders during the first half of 2022 across key media in 10 markets in Asia Pacific leveraging its 尼尔森Ad Intel solution.
尼尔森亚太区商业增长负责人Arnaud Frade表示："在当今复杂而拥挤的媒体环境中，受众比以往任何时候都能通过更多平台接触到更多内容。为了保持领先地位，企业需要可靠的广告情报来制定高效的媒体战略，并从竞争对手中脱颖而出。
“According to Nielsen’s ROI Report, media spend needs to be between 1% and 9% of revenue to stay competitive. It is crucial for marketers to continue to turn to Nielsen Ad Intel for quality intelligence, to differentiate themselves from the competition and to carve out the best path forward for their brand or media property.“ Frade added.
The insights released today provide a glimpse into the 尼尔森Ad Intel solution available to help boost marketers’ ad strategies. In this release, Nielsen highlights the biggest 20 advertisers and industry spenders in ten Asia Pacific markets: Australia, Indonesia, Malaysia, Myanmar, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand.
尼尔森Ad Intel NielsenAd Intel 显示，虽然每个市场的广告支出各不相同，但在2022年上半年的报告市场中，消费品、零售、通信和食品行业是最大的广告客户。在行业排名中，各地政府在2022年上半年增加了广告支出。
Download the data here to broaden your competitive intelligence.
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
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萨拉-瓜伊纳齐
sara.guainazzi@nielsen.com
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