尼尔森媒体影响力新增流媒体数据，实现更全面的跨平台媒体规划

通过 Streaming Meter 提供尼尔森流媒体消费数据，可针对快速增长的流媒体受众进行更有效的媒体规划

NEW YORK – Feb. 23, 2022 – Nielsen (NYSE: NLSN) will expand coverage offered by Nielsen Media Impact (NMI), an industry-leading national media planning and optimization solution, to include streaming data from connected television sets (CTV). This NMI enhancement, fueled by Nielsen’s 流媒体平台评级 data, will allow advertisers, agencies, and media owners to better understand the full cross-platform audience reach of TV, digital, radio, print, out-of-home, and now even more robust streaming channels in their media planning scenarios. 

只有尼尔森能够将所有这些宝贵的受众测量资产连接到规划和分析工具中，为整个价值链提供有价值的洞察。在媒体规划流程中识别流媒体应用程序的增量覆盖范围的能力，开启了真正的跨平台媒体规划，使广告商能够充分利用并接触到任何设备的消费者。 

With media consumption habits changing and a growing portion of viewing happening on streaming apps, it’s critical for marketers to plan across the platforms that consumers utilize the most in order to reach the right audiences and improve ROI. According to Nielsen’s latest The Gauge report, consumers are spending an average of 180 billion minutes per week streaming content. The addition of streaming data to NMI gives advertisers, agencies and media owners the most complete view of their plans’ footprints. This enhancement enables advertisers, agencies, and media owners to find cost efficiencies and determine optimal media mixes to reach advanced audiences and better achieve business goals. Now, advertisers and agencies can execute against more granular plans and optimization models that showcase the full scope of investment scenarios across every media platform, enabling them to better reach their target audiences on the right platforms, at the right time, with the right message.

"尼尔森策划产品高级副总裁杰伊-尼尔森（Jay Nielsen）表示："尼尔森致力于帮助业界就媒体计划做出基于数据的决策，从而最大限度地提高效率和推动效果。"尼尔森策划产品高级副总裁杰伊-尼尔森（Jay Nielsen）表示："现在，我们的媒体策划工具可以直接使用来自电视玻璃的流媒体数据，客户可以更轻松地接触到高级受众，并在快速变化的市场环境中游刃有余，从而确信他们正在尽可能有效地使用每一分钱。

尼尔森的流媒体平台评级（Streaming Platform Ratings）数据为NMI提供了应用级流媒体数据，这是尼尔森独一无二的能力。尼尔森流媒体平台评级提供了消费者如何使用各种流媒体平台的宏观视角。尼尔森流媒体平台收视率通过使用人机交互面板和专有计量技术，对流媒体内容、流媒体使用的设备以及流媒体源应用进行测量。