媒体购买者现在可以比较 YouTube 在电脑、手机和 CTV 上的覆盖率与线性电视的覆盖率，这是实现以下目标的基础性步骤Nielsen ONE
NEW YORK (July 21, 2022) — In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen (NYSE: NLSN) is expanding its cross-platform measurement of YouTube across computer, mobile and connected TV devices to more accurately compare audiences to linear TV, giving media buyers greater comparability than ever before. Nielsen Four-Screen Ad Deduplication methodology enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear TV ad buys. First available in Nielsen Total Ad Ratings, Nielsen Four-Screen Ad Deduplication will be foundational to deduplicate audiences across devices, services and platforms in Nielsen ONE, the company’s forthcoming cross-media measurement platform designed to deliver comparable metrics across screens and various stages of the media lifecycle.
尼尔森此次宣布将CTV添加到现有的电脑、移动和线性电视重复数据中，并将其添加到总广告收视率产品中，通过划分线性电视和CTV库存，帮助媒体买家更准确地衡量第四屏。值得注意的是，根据尼尔森流媒体平台收视率（Nielsen Streaming Platform Ratings）的数据，YouTube 占美国 18 岁以上人群在联网电视上广告支持的流媒体观看时间的 50% 以上。
适用于 YouTube 的尼尔森四屏广告重复数据删除功能为广告商和广告代理公司提供了整个广告活动的全面视图，使他们能够更好地了解媒体购买的覆盖范围、管理频率并验证受众。
“In a converged world, customers need a complete picture of their ad spend across all screens,” says Debbie Weinstein, Vice President, Global Advertiser Solutions, Google & YouTube. “Nielsen enabling advertisers to compare YouTube’s reach across mobile, desktop and now CTV to TV is a tremendous step towards their vision for Nielsen One, and we look forward to their continued efforts to bring cross media measurement to the industry.”
"尼尔森产品管理高级副总裁金-吉尔伯蒂（Kim Gilberti）表示："四屏测量是向Nielsen ONE 迈出的关键一步，因为它提供了必要的可比性，可生成跨平台的可信重复数字，使客户能够更好地了解覆盖范围、管理频率并验证其媒体购买的受众。"尼尔森产品管理高级副总裁Kim Gilberti表示："随着消费者跨平台参与的不断融合，数字测量必须提供跨所有渠道的连续可比指标。
四屏广告重复数据删除技术是尼尔森在推出Nielsen ONE 的道路上的又一重要里程碑，因为它离产生重复的总受众数又近了一步，这将使客户能够比较其全部资产组合的到达率指标。虽然四屏广告重复数据删除技术将在TAR中首次亮相，但它最终将为Nielsen ONE 。
This builds on a number of industry-leading comparability enhancements made by Nielsen including the anticipated launch of Individual Commercial Metrics which enables linear TV to be measured at a sub-minute level similar to digital.
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
联系方式
道恩-罗文
尼尔森
dawn.rowan@nielsen.com
