尼尔森加入沃顿商学院客户分析企业项目

Wharton Customer Analytics (WCA) welcomes Nielsen, a global leader in audience insights, data, and analytics, as its newest corporate contributor.

尼尔森提供广泛的数据分析解决方案，包括受众测量、媒体规划、营销优化和内容元数据。尼尔森的服务可测量所有渠道和平台的行为，从而最全面地了解受众，这为 WCA 带来了令人兴奋的可能性。 

“WCA encourages its students and faculty to investigate the cost and importance of a source for truth and the challenges that are imposed when data sources do not align with desired goals or views,” says Mary Purk, Executive Director of Wharton Customer Analytics. “We are thrilled to be able to offer our students an opportunity to utilize Nielsen’s rich transactional database, and to analyze how researchers and leaders can impact biased and unbiased insights.” 

WCA 的知名企业项目为尼尔森提供了与教职员工和学生共同解决商业分析问题、参与研究和思想领导的机会，并为下一代数据驱动型决策者做好准备。我们的合作将在今年秋季开展的多样性、公平性和包容性（DEI）实践研究项目中达到高潮。 

“Nielsen is honored to participate in Wharton’s programs. As the leading media measurement company, we know first hand the power of data and analytics and are advocates for democratizing our insights beyond traditional means,” said Jamie Moldafsky, Chief Marketing & Communications Officer at Nielsen. “We’re excited for the opportunities this alliance will provide in both advancing the field of data science and supporting emerging practitioners and leaders.”