尼尔森扩大了其测量覆盖范围，将 YouTube 纳入其中，为同时在电视和数字媒体上提供服务的活动提供重复的跨平台指标。
Taipei – October 28, 2022 – Today Nielsen announced the incorporation of YouTube measurement for desktop and mobile within its 广告总评分 (TAR) solution in Taiwan, following the successful launch in three additional markets in APAC last week: the Philippines, Indonesia and Thailand.
广告主希望对包括YouTube在内的受众有一个更全面的了解，这样他们就能通过电视和数字媒体的广告活动了解所能接触到的受众规模。尼尔森首次在亚太地区提供跨平台指标，供媒体买家和卖家进行交易。这一宣布将使广告商能够在全球共八个市场（台湾、印度尼西亚、菲律宾、泰国、墨西哥、意大利、美国和法国）的跨媒体营销活动中测量YouTube库存。
“In a fragmenting media landscape advertisers need independent cross-media metrics to optimize ad spends and enhance ROI while reaching the right audiences.“ said Arnaud Frade, Head of Commercial Growth, Nielsen APAC. “This is an important milestone and investment toward our global Nielsen ONE strategy, underpinning a strong digital measurement capability which helps with the vision of a true cross-platform that measures across all screens.”
"我们很高兴尼尔森广告总评解决方案中的YouTube测评扩展到台湾。谷歌大中华区视频和创意专家主管彭崇表示："我们坚信，独立的测量有助于业界更好地驾驭日益分散的媒体环境。"有了尼尔森这样的测量合作伙伴提供的更好的工具，广告主就可以更具战略性地进行投资。
Nielsen has begun unifying its technology platform to help make its audience measurement products more interoperable, flexible and scalable. This solves for cross-media measurement by embracing our Nielsen ONE vision of a true cross-platform that measures across all screens. Recently Nielsen enhanced its Identity System for Digital Ad Ratings across 29 international markets.
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
联系方式
萨拉-瓜伊纳齐
尼尔森
sara.guainazzi@nielsen.com
+61478409112
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