尼尔森影响力评分为职业体育团队和品牌提供新的营销绩效洞察力

尼尔森影响力评分专业版帮助团队和品牌在竞争激烈的环境中最大限度地利用营销和赞助投资机会

NEW YORK – May 31, 2022 - Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score service to cover the most popular North American professional sports leagues, changing the game for the sports sponsorship industry. Teams in the NFL, NBA, MLB, NHL and MLS can now benefit from Nielsen Impact Score (NIS) Pro, enabling organizations to benchmark the relative sponsorship value of their properties and assets to make data-informed cases to brands for marketing and sponsorship investment. The New York Mets are the first professional sports team to sign on and will use NIS Pro to strengthen their local and national sponsorship sales strategy.

NIS Pro 为世界上一些最大体育联盟的专业队伍和版权持有者提供了清晰、全面的属性视图，为更明智的赞助销售活动和包装战略提供依据。此外，该工具还可为品牌提供跨联赛的基准，涵盖关键的体育营销 KPI，使这些品牌能够优化其赞助选择和组合。例如，NIS Pro 可以帮助品牌评估其赞助组合在顶级体育市场中的表现，提供竞争洞察力，说明在总决赛中对 NHL 球队的投资与在季中对 MLS 球队的投资相比会有怎样的表现。

Nielsen Sports, a global leader in sports media valuation, data intelligence, strategy and insights, first launched the Nielsen Impact Score in fall 2021 to showcase the marketing impact collegiate men’s basketball teams could deliver to potential student-athletes. NIS coverage has been expanded to major collegiate football programs and its scope has been further enhanced to meet a broader range of entities. Tapping Nielsen’s industry-leading TV measurement tools, along with its local market research data from Nielsen Scarborough 和 尼尔森粉丝洞察, NIS is a first-of-its-kind solution that only Nielsen can deliver.

"尼尔森体育美洲区董事总经理 Jon Stainer 表示："参加全球最受欢迎联赛的体育团队能够有效地吸引大量受众，并代表品牌传递营销信息，这是其他任何属性都无法比拟的。"NIS Pro 能够提供独一无二的数据分析解决方案，为最高水平的体育团队和品牌决策提供基准和情报支持。

尼尔森 Impact Score Pro 解决方案提供以下功能：

• 信息数据库，提供 NFL、NBA、MLB、NHL 和 MLS 每支球队的队级指标
• 按球队、资产和赛季划分的赞助商曝光基准
• 每场比赛、每支球队、每项运动和每个赛季的收视趋势
• 粉丝亲和力基准，包括粉丝数量和主要人口统计数据
• 按平台、团队和联赛划分的社交媒体参与指标
• 按联盟、指定市场区域和所有主要职业体育联盟划分的基准

大都会队与许多受欢迎的职业特许经营公司都位于美国最大的媒体市场，NIS Pro 将使大都会队有能力进行跨体育项目的比较和对比，并运用战略决策，使大都会队及其合作伙伴受益。该工具提供比较和背景定位、优化组织费率卡的洞察力，并允许大都会队根据当地和全国竞争对手的关键营销 KPI 衡量其属性。

NIS Pro 提供必要的背景洞察，为北美主要职业体育赞助市场的买卖策略提供依据。该工具包括每支球队的资产绩效排名，使品牌能够识别并最大限度地提高其赞助曝光率。

Learn more about the Nielsen Impact Score at https://content.nielsen.com/2022/NISPro.

Nielsen Sports is a leading source of sports and sponsorship measurement and analytics around the world, with solutions spanning cross-platform media valuation, fan insights, and digital and social analysis. Nielsen Sports provides insight and analysis of over 15,000 teams, leagues and events and for more than 150,000 brands globally. Learn more at nielsensports.com.