- 尼尔森电视面板扩展的第一阶段已经完成，代表性从 5890 万观众增加到 9600 万观众
- 第二阶段预计将于 2023 年第一季度完成，届时面板将扩大到约 1.35 亿电视观众。
Jakarta Indonesia, 21 July 2022 – Nielsen announces the completion of phase one of two for the expansion of linear TV coverage. The phase one expansion which focuses on Java island resulted in the viewer representation increasing from 58.9 million viewers to 96 million viewers of the urban population. Phase two of the expansion is due to be completed in Q1 of 2023 with expanded coverage outside Java island. This increase enhances television audience measurement to better represent the variety of Indonesian viewers across the vast archipelago.
随着媒体碎片化的加剧以及观看内容的无尽选择，将电视面板扩展到全国二级城市有助于市场了解之前 11 个重点城市以外的收视行为，并了解竞争格局的差异。对爪哇二级城市的额外覆盖显示出略有不同的观众特征，在教育背景、职业和社会经济阶层方面，成熟和温和阶层的比例较高。不过，这些观众似乎也更依赖于线性电视的信息和娱乐内容，因此收视率较高。
The data collected from 1 – 30 June 2022 indicates higher television rating point (+7%), higher reach (+3.5%) and higher viewing duration (+3.5%) when compared to the 11 cities. These additional viewers are found in all dayparts from morning to afternoon to primetime and late evening. The new expanded data provides both TV broadcasters and advertisers better insight into viewers preferences from a more comprehensive audience size. This in turn will help in devising content strategy to reach the desired audience.
Hellen Katherina, Nielsen Indonesia Country Leader said: “I’m passionate about growing the media industry in Indonesia. Capturing eyeballs from a much wider area to better represent Indonesian viewers will help TV broadcasters to prove their strength in reaching a diverse audience throughout the country. Advertisers will also benefit in terms of better alignment between their sales coverage and TV investment coverage in order to prove media ROI as they navigate the more complex TV media landscape and optimise their strategy.”
"随着受众行为的变化，尼尔森也在不断创新。我们在提供广播公司和广告商可以信赖的最可靠、最独立的指标方面发挥着关键作用。"海伦补充道。
This announcement builds on a series of industry-leading enhancements made by Nielsen over the past year, including the transformation of its digital measurement, rolling out enhancements of its Identity System for Digital Ad Ratings across 29 international markets, including Indonesia. Nielsen intends to release further enhancements by the end of 2022 that will reveal the path to our Nielsen ONE vision of a true cross-platform that measures across all screens.
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
联系方式
索菲-米林顿
尼尔森
Sophie.millington@nielsen.com
