来自多个数据提供商的人口统计数据为尼尔森身份识别系统提供了强大的动力，为开放网络的数字测量带来了更大的规模和更高的准确性
Canada, 4 April 2022 – On April 1, Nielsen enhanced its open web methodology in Canada for 数字广告评级 through the Nielsen Identity System alongside seven other markets: Australia, Brazil, India, Germany, Indonesia, Japan and Spain. Nielsen is revolutionizing how digital ad campaigns are measured in a rapidly changing media ecosystem.
The launch of the Nielsen Identity System in Canada on April 1st follows successful launches in Italy, France and the UK earlier this year.
Paige Sontag, Client Strategy Director, Nielsen Activation, Measurement and Media Analytics, Canada said, “Nielsen’s focus on local markets ensures measurement in Canada will remain viable through the changing digital ecosystem and will continue to strengthen. With the decline of cookies, our focus on strengthening identity pushes us closer to mending the fragmentation within the digital measurement ecosystem. The enhancements that are being made to the Nielsen Identity System will instill a new confidence in measuring the reach and frequency of campaigns.”
得益于尼尔森身份识别系统（Nielsen Identity System）对数字广告评级（Digital Ad Ratings）的支持，广告商和出版商可以放心地衡量受众的覆盖范围和频率，因为他们知道，在观看数字广告时，人口统计数据会在移动和个人电脑平台上进行重复，从而获得真正基于人的指标。
这一升级版识别系统可测量开放网络的数字营销活动，同时还可测量已集成到围墙花园中的数字营销活动。该系统由全球 20 多亿个不断更新的设备标识符提供支持，还将开放网络的数字广告印象与尼尔森和第三方数据提供商的人口统计数据连接起来。
尼尔森继续与全球和本地数据提供商建立并扩大合作关系，为尼尔森身份识别系统提供支持。
This is an important milestone as the company continues to evolve technologies and methodologies toward the global Nielsen ONE strategy, underpinning a powerful digital measurement capability which helps with the vision of a true cross-platform that measures across all screens.
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
