尼尔森对主要智能电视和流媒体提供商的受众进行了重复分析

媒体买家和卖家现在可以访问 Roku、Hulu、Samsung、VIZIO 和其他公司的扩大的重复数据分析报告。

NEW YORK – (May 19, 2022) — Nielsen (NYSE: NLSN) has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms. With this expansion, Nielsen continues to offer the broadest coverage and deduplication in the CTV space across streaming providers and OEMs.

This expansion gives 尼尔森数字广告评级 (DAR) users deduplicated person-level reporting of CTV audiences across leading smart TV OEMs and streaming providers. Media buyers can better evaluate CTV inventory and unique reach in a comparable and comprehensive manner. Advertisers can now reduce advertising waste and ensure relevant ads are delivered to the right audiences across connected TV devices.

尼尔森利用其专有的共同收视方法和市场领先的综合 CTV 测量解决方案，对 CTV 屏幕前的所有观众进行测量，报告了超过 75% 的 CTV 支出。

“This is a critical step toward Nielsen ONE and the movement toward providing comparable and deduplicated metrics across all screens, 24/7 for the marketplace,” said Ameneh Atai, General Manager, Digital Audience Measurement, Nielsen. “Nielsen’s combination of CTV coverage and deduplication with person-level co-viewing leads the industry as streaming grows and represents a larger share of how people consume media.”

The expanding deduplication of CTV audiences to include new Smart TV OEM inventory is a step towards increased industry coverage provided via Nielsen ONE, the forthcoming single source, cross-media measurement solution.