尼尔森获得挪威广播测量扩展权

Oslo, Norway, January 10, 2022 – The Norway MOC selected Nielsen as the independent radio measurement provider, extending the existing contract from January 2023. 

The measurement is carried out on behalf of NRK, Bauer Media and the P4 group. Nielsen’s measurement reports listening to most types of audio content from the broadcaster’s stations, regardless of the distribution platform and equipment used to listen. The purpose of the measurement is to provide a representative picture of the listening behaviour of Norwegians. Nielsen’s measurement enables media buying and selling by reporting how many people listen to the various radio stations, who listens, and how long they listen. The granular reporting can also distinguish between listening places, such as at home, outside and in secondary homes, as well as in the car.

自2019年以来，尼尔森利用其2000人的PPM面板，可靠地提供了一致的广播货币测量。作为新协议的一部分，尼尔森将进一步发展这项服务，以加深对挪威广播收听情况的了解和代表性。 

Among the new elements of the measurement is an adjustment for listening consumed using headphones, as well as an introduction of Nielsen’s newly developed wearables meters. The new service will further allow commercial broadcasters to make better use of their commercial inventory and target adverts on their digital platforms. 

“Nielsen has delivered a solid radio measurement in the current contract period, with strong professional integrity and a high service level. With this, Nielsen has written a new chapter for the high ambitions of Norwegian radio to measure radio according to world-class methodologies. We strongly believe that the next period from 2023 will lift radio measurement in Norway even further “, says chairman of the MOC, Kristian Tolonen from NRK.

尼尔森公司挪威分公司总裁兼首席运营官Jean-Pierre Pierre（Jean-Pierre Pierre）表示："我们对此次招标的结果感到非常兴奋，在此次招标过程中，我们与众多国际竞争对手进行了比较。在第一个合同期内，我们付出了巨大的努力，而这一结果也给了我们极大的激励和回报"，尼尔森挪威市场负责人Ragnhild Herlofsen说。

“Nielsen has made a clear business decision to invest heavily, both in terms of resources and technology – in developing and future proofing our media measurements so we can stay relevant in the market. The Norwegian radio broadcasters are known to be amongst the most forward-leaning in the industry, and to be able to continue the collaboration with this group is truly inspiring”, says Herlofsen.  

尼尔森在全球范围内拥有超过75年的广播测量经验，并拥有大量测量技术专利，包括自2006年起在挪威用于测量广播收听率的个人收听率测量仪（PPM）技术。