New York, NY – July 28, 2022 – Nielsen (NYSE: NLSN) and Urban Edge Network (UEN) – a Black-owned media company focused on publishing and distributing content from Historically Black Colleges and Universities (HBCUs) – have reached an agreement to utilize Nielsen’s qualitative products and services. The new agreement will leverage Nielsen’s 斯卡布罗 qualitative measurement service and provide consumer insights on the HBCU communities where UEN has a presence across categories including media consumption, purchasing patterns, shopping behaviors, and leisure activities.
"城市边缘网络公司首席执行官托德-布朗（Todd Brown）表示："哈佛商学院--包括其历史、故事和传统--对其学生、扩展网络和周边社区，尤其是全国黑人社区的购买行为具有巨大的影响力。"UEN 与尼尔森的合作将凸显以 HBCU 为基础的人口群体对消费者的独特洞察力，从而展示他们的价值和影响力。我们将共同创造新的机会和项目，为这些尚未开发和未得到充分服务的受众以及希望与他们进行真实互动的品牌带来活力。
"尼尔森本地执行副总裁兼董事总经理凯瑟琳-赫科维奇（Catherine Herkovic）表示："我们非常欢迎Urban Edge Network加入尼尔森，并利用我们增强的定性测量能力为其团队和合作伙伴提供支持。尼尔森执行副总裁兼本地业务董事凯瑟琳-赫科维奇（Catherine Herkovic）表示："在尼尔森，努力实现包容性代表并确保在我们的测量中反映出不同的细分市场对我们来说非常重要。我们期待提供必要的综合数据和工具，帮助 UEN 准确传达关于 HBCU 受众的消费者洞察，从而支持他们的使命。
UEN在全国范围内得到认可，它以数字方式播放来自HBCU的内容，包括新闻、体育赛事和学生活动。通过其服务和平台，UEN 继续支持提高 HBCU 社区的知名度，并将利用尼尔森的解决方案来增强 UEN 履行这一承诺的能力，同时测量受众的特征和行为，以准确传达产品的效率。UEN 为 HBCU 社区提供的服务比任何其他少数民族所有的服务提供商都要多。
关于 Urban Edge Network 和 HBCU League Pass+
Urban Edge Network (UEN) is a Black-owned media company focused on publishing and distributing content from Historically Black Colleges & Universities (HBCUs) and their extended communities, including sporting events, student activities, and Black-owned media and entertainment programming. The mission of UEN is to help brands connect authentically with the diverse audiences served by HBCU content and culture while providing the institutions with monetization opportunities.
HBCU League Pass+, a subsidiary of Urban Edge Network, is an ad-supported Black College Sports Network, delivering 24/7 access to live and on-demand content from Historically Black Colleges and Universities. As a Microsoft Startup partner, HBCU League Pass+ is a must-have, free streaming service for all HBCU college sports fans. Its goal is to bring advertising dollars, NIL, and streaming video enabled by AdTech to HBCU communities, students, and alumni. Download HBCU League Pass+ now on all major streaming platforms and iOS and Android supported devices. Learn more at https://www.hbculeaguepassp
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
联系方式
道恩-罗文
尼尔森
dawn.rowan@nielsen.com
