尼尔森和 Trade Desk 针对欧洲、亚洲、墨西哥和加拿大的开放式互联网推出新的战略数据测量合作伙伴关系

贸易台将为尼尔森身份识别系统提供国际市场数据

NEW YORK – Feb. 17, 2022 – Nielsen (NYSE: NLSN) and The Trade Desk (Nasdaq: TTD) today announced a strategic partnership to power identity resolution for open internet measurement in key international markets around the world. The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on April 1, with plans to launch in other Asian and European markets, in addition to Canada and Mexico, on a regular cadence following the initial releases in 2022. 

Nielsen will integrate demographic data provided by The Trade Desk into the Nielsen ID System to provide more scope and accuracy in Nielsen’s digital ad measurement for the open internet, connecting digital impressions to demographics across millions of devices. Advertisers and publishers can use 尼尔森数字广告评级 with more confidence knowing that the solution is aimed towards appropriately assigning and deduplicating audience demographics across mobile and PC platforms when a digital ad is viewed. With this initiative, Nielsen becomes a preferred measurement provider of The Trade Desk and builds on the two companies’ longstanding relationship.

“This strategic partnership with The Trade Desk immediately scales Nielsen’s Identity System globally, and showcases our commitment to independent measurement and marketplace interoperability, facilitating an open ecosystem for the media industry, with audiences de-duplicated across multiple platforms,” said Karthik Rao, Chief Operating Officer, Nielsen. “We continue to evolve our technologies and methodologies as we move toward Nielsen ONE and this is a very important milestone for that vision of true cross-platform measurement across all screens, underpinned by a strong digital measurement capability.”

The Trade Desk 致力于在开放的互联网上提供准确、透明的测量，以实现最佳的广告体验。作为战略合作伙伴关系的一部分，The Trade Desk 将向尼尔森身份识别系统提供人口统计数据。这样做将有助于在最有获益空间的主要国际市场上，推动对数字媒体，特别是页面广告进行更有力的衡量和报告。  

"The Trade Desk 首席数据官 Michelle Hulst 表示："作为全球最大的独立需求方平台，The Trade Desk 在为开放互联网提供测量标准方面处于有利地位，该标准可提高数据驱动决策、广告绩效和透明度。"我们一直坚信，数字媒体生态系统需要我们所有人的支持，尤其是在测量领域，我们期待与尼尔森在国际上共同推进开放互联网的发展。

As part of the Nielsen ID System, the Nielsen ID Graph is calibrated against, and validated by, Nielsen’s people-based panels and truth sets. This deal will further position Nielsen to scale its ID Resolution System globally and truly deliver deduplicated audiences across linear and digital platforms as part of Nielsen ONE, its cross-media measurement solution.  

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on 在 Facebook 上, 推特, LinkedIn 和 YouTube.