协议覆盖美国所有市场的地方电视台
NEW YORK – September 19, 2022 – Nielsen (NYSE: NLSN) and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone, announced a multi-year renewal agreement for local TV measurement in all markets.
通过这项协议，Marketing Architects 将继续利用尼尔森的一整套测量服务，向广告商展示其价值。此外，协议中包含的解决方案还能更广泛地了解主要市场和地区的消费者收视习惯，以及主要受众和人口统计特征。
“Nielsen’s solutions are the standard in the industry, and a necessary component of communicating our value proposition for advertisers and increasing their ROI,” said Catherine Walstad, Vice President of Media at Marketing Architects. “It’s important for our clients to understand viewership. Nielsen’s measurement of over-the-air, broadband only, cable and satellite homes helps us understand the entire viewing landscape.”
“Nielsen’s commitment to standardizing impressions-based measurement eliminates advertising waste and provides a more granular understanding of viewership, accelerating momentum to extend reach for its advertising clients,” said Dave Hohman, Managing Director, Nielsen Media Demand Side at Nielsen. “As a valued client, we are pleased that Marketing Architects has renewed their commitment with us to be their audience data and insights provider. We look forward to continuing to empower Marketing Architects to showcase their value to advertisers.”
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
关于营销架构师
Marketing Architects 是一家包罗万象的电视代理公司，为业绩品牌提供高质量、高效的电视营销活动，而无需传统的高昂入门成本以及持续面临的优化、规模和测量挑战。Marketing Architects 成立于明尼阿波利斯，25 年来一直在帮助公司以全新的、令人惊喜的方式与客户建立联系。欲了解更多信息，请访问 www.marketingarchitects.com。
联系方式
劳伦-帕布斯特
尼尔森
lauren.pabst@nielsen.com
