益百利营销数据将增强尼尔森身份识别系统，为开放网络的数字测量带来规模和更高的准确性
两家公司的共同努力有助于进一步实现观众重复数据删除，并加强线性和数字平台上的人口统计报告，从而实现 "以用户为中心 "的目标。Nielsen ONE
NEW YORK – Feb. 28, 2022 – Nielsen (NYSE: NLSN) and Experian announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable.
即将淘汰的 cookie 正在从根本上改变广告生态系统。加上其他数字标识符的退化，人们更加强调以人为本的测量方法，以准确计算和重复跨平台的受众，并报告个人特征，从而解决广告浪费和欺诈问题。
Integrating Experian marketing data assets into the Nielsen ID System will further strengthen Nielsen’s ability to match person-level data to devices, increasing the scale and accuracy of demographic distribution for reported impressions for Nielsen’s Audience Measurement and Outcomes products. Advertisers and publishers can use 尼尔森数字广告评级 (DAR) with more confidence knowing the solution leverages a variety of best-in-class data sources that is aimed towards appropriately assigning and deduplicating audience demographics across devices, content and ad exposure. This initiative builds on the two companies’ longstanding relationship where Nielsen is already leveraging demographic data from Experian in Connected TV DAR services.
As part of the Nielsen ID System, the Nielsen ID Graph links billions of first and third party signals which are calibrated against, and validated by, Nielsen’s people-based panels and truth sets. This joint initiative will further position Nielsen to scale its ID Resolution System and deliver deduplicated audiences across linear and digital platforms as part of Nielsen ONE, its cross-media measurement solution.
“This expanded agreement with Experian immediately enriches Nielsen’s Identity System in the US, and showcases our commitment to independent measurement and marketplace interoperability,” said Mainak Mazumdar, Chief Data and Research Officer, Nielsen. “This is an important milestone as we continue to evolve our technologies and methodologies as we move toward Nielsen ONE, underpinning a strong digital measurement capability which helps with the vision of a true cross-platform that measures across all screens.”
"Experian营销服务战略与合作高级副总裁艾米-欧文（Aimee Irwin）表示："Experian的目标是在营销生态系统中实现隐私前瞻性身份识别，帮助品牌建立更智能的受众策略，并提供更强大的跨平台测量。"我们很高兴能扩大与尼尔森的长期战略合作伙伴关系，通过连接性和互操作性，在不断发展的身份识别领域实现规模寻址。
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
关于益百利
益百利是世界领先的全球信息服务公司。在人生的重要时刻--从买房买车到送孩子上大学，再到通过与新客户建立联系来发展业务--我们帮助消费者和我们的客户充满信心地管理他们的数据。我们帮助个人掌握财务控制权并获得金融服务，帮助企业做出更明智的决策并茁壮成长，帮助贷款人以更负责任的方式发放贷款，帮助组织机构预防身份欺诈和犯罪。
我们在 44 个国家拥有 20,000 名员工，每天我们都在投资于新技术、优秀人才和创新，以帮助我们的所有客户最大限度地利用每一个机会。我们在伦敦证券交易所上市（EXPN），是富时 100 指数的成分股之一。
了解更多信息，请访问 www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.
联系方式
尼尔森
马特-赫斯特
Matt.hurst@nielsen.com
益百利
Jordan Takeyama
Jordan.takeyama@experian.com
