尼尔森与考克斯媒体集团就电视和音频测量服务达成多年协议

协议为 CMG 提供广泛的尼尔森服务，包括 Scarborough、Arianna、本地媒体影响力等服务

NEW YORK – March 3, 2022 – Nielsen (NYSE: NLSN) and 考克斯媒体集团  announced a multi-year renewal agreement for television and audio measurement services covering Cox Media Group local television stations in 10 full service television markets and Cox Media Group local radio stations in 10 full service radio markets. With this agreement, Cox Media Group stations will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers. 

该协议还包括 CoxReps，这是一个全国性的媒体专业人员网络，为广播公司与广泛的广告公司网络提供电视销售代理。 

Included in the agreement is Nielsen Local Media Impact, which has been licensed by CMG radio stations in Atlanta, Houston, Jacksonville, Fla., Miami, Orlando, San Antonio and Tampa, to help optimize advertising campaigns. CMG radio stations will also have access to the National Regional Database (NRD), a customizable tool of radio listening information for every market that Nielsen Audio surveys.  The agreement also renews access of CMG radio stations to Nielsen Scarborough, which provides local market research and measures 2,000 market categories. Additionally, the stations will continue to have access to Scarborough MARS Healthcare Module to help maximize advertising strategies for CMG’s growing healthcare segment. CoxReps, along with CMG television stations, have also renewed with Nielsen Scarborough.

CMG television stations also subscribe to Arianna which delivers local market overnight TV audience estimates providing analytics on program performance as well as trending programs and time periods, and  Nielsen’s Local TV View (NLTV). Additionally, CMG will also utilize Grabix, a web-based application marrying Nielsen’s minute-by-minute television audience metrics to actual audio and video content.  Cox also subscribes to Nielsen Radio County Coverage data, which provides local insights by breaking out of the standard Nielsen Radio metro boundaries for a broader understanding of listeners.